Vivo Wants To Dominate Budget Segment With Z-Series Smartphones; Will Compete Against Realme, Redmi!

Vivo is bringing in a new series of smartphones (In image: Vivo V15 Pro)
Vivo is bringing in a new series of smartphones (In image: Vivo V15 Pro)

The Indian smartphone market has been dominated by Chinese smartphone brands, Vivo being one among many. But Vivo, with its consistency of introducing the first of many technologies in the market (yes, we’re talking about the pop-up selfie camera) and providing high-end features in low costing, affordable smartphones, is one of the steadily rising brands in India.

Now, Vivo has announced the relaunch of the Z5 series in India, which can be seen as the company’s attempt to gain a foothold in the budget-range, entry-level smartphones like Realme and Redmi brands, who now have expertise over the said segment.

Hand in hand with Vivo is LG, who has introduced the W Series smartphones by the company, and this is said to be its come back after hibernation.

Read on to know about the Z series by Vivo and W series by LG!

Z Series To Be Sold Exclusively Online

Vivo is planning to make the Z-series available to the public through online platforms exclusively. The Z series phones are targeting the young public of today, the millennials, and it is a known fact that most people prefer shopping online.

Vivo has made the mistake of ignoring the online sales and faced the consequences too. But now the company is set on making amends. Keeping in mind the significance of selling devices online, Vivo is relaunching the Z series phones on online platforms.

That being said, the company is still discussing the whole matter with the online e-commerce platforms. Other than those, Vivo’s Z Series will be launch on its own official website as well.

The Z series smartphones by Vivo fall in the price range of Rs. 10,000 to Rs. 30,000.

LG Launches the W Series

LG, after a long break, has decided to make its come back and its first venture is going to be the budget level smartphones. The company has launched the W series smartphones

LG has partnered with Amazon India to sell smartphones with advanced features, and that too, at aggressive prices. Similar to the strategy by Samsung, LG is targeting millenials who are more into the online mode of shopping than retail stores.

This price range already has Redmi and Realme written all over it, but Vivo and LG have entered the competition now.

Xiaomi Redmi K20 Pro Gets MIUI update

Xiaomi, under the brand name Redmi, has launched the Redmi K20 and K20 Pro series smartphones in May. Sadly, in a short while, there have been some complaints from customers about the pop-up selfie camera popping up during video calls made through WeChat.

News is that the phone is getting the new update that has been released two days ago, called the MIUI v10.3.8.0.PFKCNXM, but it is unclear if the issue regarding the pop-up selfie camera will be resolved or not.

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