Buying Gold This Akshaya Tritiya? 5 Glittering Deals You Shouldn’t Miss; 3 Ways To Check Fake Gold

India is a land rich in culture, festivals and all things traditional and ethnic. The festivals here are year-round, and each one holds as much significance in society as the next one.

Tomorrow, May 7, 2019, is Akshay Tritiya, which is considered to be one of the most auspicious festivals in India. The literal translation of Akshay is unending or eternal and Tritiya is the name of the third lunar day of the month of Vaisakha in the Hindu calendar.

Significance of Akshay Tritiya

As is evident from the word ‘Akshay’, there is a common belief that if a new venture is commenced on this day, it will give ‘unending’ results. Which is why people in India often announce their new projects or initiatives on this day of Akshay Tritiya, believing their schemes will continue to prosper.

As Akshay Tritiya is an auspicious day, people in India pick this day to invest their money and buy anything new, such as a new car or a new house. This day is also believed to be an apt day to buy gold, and this tradition to buy gold is carried out by Indians across the nation.

Akshay Tritiya Offers By Top Jewelers?

This day is a great day for the business of jewelers, who take this opportunity to grant discounts and offers on gold to attract customers to their door. Let’s have a look at what some of the leading jewelers are offering you, this Akshay Tritiya:


Tanishq, the jewelry brand backed by the Tata group, is offering a discount of up to 25% on the making charges of gold jewelry. Additionally, a discount of up to 20% on diamond jewelry. This is valid till 7th May 2019 only.

Malabar Gold and Diamonds

Malabar Gold and Diamonds has an offer for buyers which includes a discount of up to 50% on the making charges of gold jewelry and an off up to 20% on the diamond value of diamond jewelry. However, this is an offer for online buyers exclusively and is valid up to 7 May 2019.

PC Jewelers

PC Jewelers has a long list of discounts that they are offering on gold and diamond jewelry this year. They are offering up to 30% off on diamond jewelry and making charges of gold, silver jewelry, and articles too. This offer and the others are valid until May 12, 2019.

Kalyan Jewelers

Kalyan Jewelers is offering a discount of up to 15% on gold jewelry plus an additional off of 50% on making charges of wedding jewelry. On diamond jewelry, Kalyan Jewellers is offering an off of up to 15%. Additionally, their offer list also says that on a purchase of Rs. 60,000 via credit card, the buyer is eligible for a discount of Rs. 2000.

Tata Cliq

Another Tata venture, Tata Cliq is offering up to 10% instant discount on gold and diamond jewelry, valid on all ICICI debit and credit cards. Also, on a purchase of gold coins + 10% off up to Rs 1000, buyers will be eligible for Rs. 500 off.

All That Glitters is Not Gold

With all these offers on gold and diamond jewelry, it is our duty to warn you not to be blindsided by a few offers and spend your hard earned money in fake or unauthentic products. Here is a list of things that you should know and verify before buying gold:

  1. Make sure you check the price of the gold, making charges of the gold products you are buying.
  2. Check if the hallmark is fake or genuine. Not all jewelers are given the license of hallmarking.
  3. Check for five symbols on the item: BIS logo, fitness number (carat), marking center logo, year code and trademark of the jeweler.

You can always get your items checked at the lab of Bureau of Indian standards.

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