Swiggy Offers Free Delivery, Zero-Surge Pricing; Launches Swiggy Super Program!
With this, Swiggy has directly challenged Zomato's paid membership and rewards programs.
Swiggy, India’s one of the largest food delivery app has announced the rollout of their paid membership program: Swiggy Super.
Check out what it offers, and how much you need to pay!
Swiggy Super: Get Free Home Delivery!
Swiggy Super, which is Swiggy’s just launched paid membership program offers:
- Free home delivery for all members
- Zero-surge pricing on food orders, which can be ordered any time of the day (working hours)
- Dedicated customer care number for instant help
- However, the minimum order for availing Swiggy Super benefits is Rs 100
As of now, Swiggy Super has been announced for two main plans: 1-month and 3-months.
For the 1-month paid membership plan, users will need to shell out Rs 99-Rs 149, depending on the features.
Pricing for 3-month hasn’t been revealed yet.
Anuj Rathi, VP of Product at Swiggy said, “Super is the result of understanding some of their biggest pain points when it comes to food delivery and making it more convenient, affordable, and simple,”
This paid membership plan will initially be offered across 7 Indians cities, and is valid only for some ‘selected users’. Very soon, the paid membership will expand to all members.
Zomato Treats costs Rs 249 per month, and their newest reward program is Zomato Piggybank.
Swiggy Will Now Deliver Medicines, Smartphones
In a related news, it has been revealed that Swiggy will now convert into a “concierge-like service”, wherein their users can order smartphones, electronic gadgets, medicines, groceries and more.
Swiggy has right now a fleet of 55000 staff, and they want to optimally utilize the strength. If we compare the business model, then Swiggy is attempting to replicate what Dunzo is doing in Bengaluru: Delivering everything, besides food.
Is Food Delivery An Expensive Business?
As of now, both Zomato and Swiggy are spending heavily to capture market share, and to create loyal customers. As per reports, while Zomato is spending close to Rs 125 crore per month, Swiggy is spending Rs 110 to Rs 125 crore every month.
This cash burn has increased 4-5 times for both the food-tech businesses.
With the entry of UberEats, the competition has becomes even more interesting.
We will keep you updated, as we receive more updates.