Vodafone Challenges Jio With Free Netflix, Free Amazon Prime Subscriptions!
It seems that Jio and Airtel, both will have to redesign their campaigns now!
We have a seen lot of changes in the Indian telecom space since Reliance Jio entered the market.
Recently the Mukesh Ambani-led company made some changes to its existing prepaid packs, and now Jio is offering plans with data as high as 4.5GB per day at Rs 299. If data and free calls were not enough, the companies are now offering over-the-top (OTT) content to attract new subscribers.
Airtel and Reliance Jio both has their own Airtel TV and Jio TV respectively. Also, very recently Airtel has started to offer free Amazon Prime Membership with some of its plans. Vodafone also offered free Netflix subscription with its RED plans on its higher-end plans.
But in its latest addition to the OTT, the company will now offer free 1 year Amazon Prime membership to its RED postpaid customers.
The Over-The-Top (OTT) Content Market
Online video streaming and Live TV has been a major driver of the recent data boom in the country. The telcos are offering more and more data, and customers at the same time want variety over content. Reliance Jio already has a bunch of premium applications like Jio Cinema and Jio TV offering a variety of content.
Airtel has its own live TV, and the company also offers free Amazon Prime membership with its selected plans.
Vodafone was missing out on the OTT market, but it has now joined the content-bandwagon by offering free Netflix and Amazon Prime subscriptions. The company already offered a free Netflix subscription on Rs 1299 per month Vodafone RED postpaid plan and above.
Free Netflix & Amazon Prime Membership
Vodafone has an exclusive premium RED Postpaid segment which offers free calls, data roll over facility and extra benefits. The Vodafone RED plans will now offer free Amazon Prime subscription on all its RED postpaid plans starting at Rs 399 and above. With the Rs 399 Vodafone RED plan, which is the basic postpaid among other Vodafone RED plans.
The 399 plan offers 40GB of high-speed data per month with free calls and data roll over facility. Up next, there is the Rs 499 RED plan which offers 75GB of high-speed data with free calls and data roll over facility. Plans starting from Rs 1,299 offers free Netflix subscription with Vodafone RED Plans.
How To Get Free Amazon Prime Membership With Vodafone?
Free Amazon Prime membership is available on RED postpaid plans starting at 399 and above. To get your free Amazon Prime membership, all you need to do is download the Vodafone Play app from the app store and then log-in to it to create an Amazon account.
The free Amazon Prime Membership with Vodafone RED plans will be valid for one year.
How To Get Free Netflix Subscription With Vodafone?
You can get free Netflix with Vodafone on RED plans above Rs 1299. It has a free 2 month Netflix subscription and the Rs 1,999 Vodafone Red postpaid plan will offer free 3 month subscription on Netflix.
Rs 2,999 Vodafone Red postpaid plan offers a free Netflix membership for 1 year offering 300GB high-speed data with 200 ISD minutes.
The Amazon Prime membership currently costs Rs 999 a year in India. Prime customers will get access to premium movies, TV shows with added extra shopping benefits. Whereas, Netflix subscription only offers access to its highly-acclaimed content.
The Vodafone RED postpaid plans also offer extra free services like Vodafone Play worth Rs 499 for 12 months and device protection under its RED segment worth Rs 3,000 for free.