Low On Scrolling, High In Usability – Bajaj Finserv’s New Website Is On Point!

Bajaj Finserv have optimised their website to make it more consumer-oriented and user-friendly.


Bajaj Finserv’s New Website

If you’re reading this, then I am assuming that you’re through with the online marketplace. And, you must have visited major e-commerce websites like Amazon and Flipkart. Why do you think that these two sites are doing better than their competitors?

One of the reasons is their optimised and intuitive websites. Now, compare these websites with the ones used by banks or other financial service providing companies. Using these websites and finding what you want is a task at hand.

Bajaj Finserv’s New Website Is Optimised

Realising the same, Bajaj Finserv, a leading NBFC focused on providing asset management, lending, insurance and wealth management services to consumers, has recently refurbished their website. With this new improved website, Bajaj Finserv aims to provide the ease of an e-commerce site and services of a bank.

The new upscaled website offers an aesthetically pleasing and expedite experience for visitors. With the implementation of hundreds of smart tools and optimised algorithms, Bajaj Finserv has reimagined their website where consumers can get access to the information they want with minimal efforts.

With many ways available to reach where you want, Bajaj Finserv has designed their website in a way that even laymen can find the information they are looking for. Amongst the many unique features, what caught my fancy was the search bar on the landing page of the website.

It Is More Consumer-Friendly

Bajaj Finserv has streamlined their software to provide personalised search results to every consumer visiting their website.

Apart from the concise UI, Bajaj Finserv has emphasised on educating their consumers with all the relevant information that can help them to take better financial decisions. To achieve this, they have published a series of content (articles, tips and advice) in such a way that even those who have less or no idea about the services can understand the processes.

Further, taking a hint from the e-commerce giants, Bajaj Finserv’s new website also provides personalised offers to consumers. If you avail service from them once, then they’ll remember and give suitable suggestions to you whenever you revisit their website.

Keeping customer experience at the heart of their website’s design, this is a huge step taken by Bajaj Finserv towards improved consumer experience.

Disclaimer: This is a sponsored post.

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