Netflix Reveals How Viewers Are Consuming Content– Indians Binge Watch Dramas During Daily Commute, Comedies In The Morning!
Netflix, the global phenomenon which has changed everything about Television habits, everywhere in the world, has come up with an interesting analysis of their viewer’s watching habits.
Unlike in the past, when the show timings on TV dictated our lives, Netflix has allowed watching TV shows based on our priorities and free time, which is exactly the reverse of what earlier happened.
But how is it happening?
We extracted some interesting data points from Netflix’s analysis:
Indian Love To Watch Drama While Going To Office
Netflix analysts found an interesting trend among Indians – we love to binge-watch drama series on Netflix while going to the office during peak traffic hours.
This may sound strange, but 82% of Indians watch characters from hit TV show House of Cards and Suits during 9 AM time slot. And as per the existing norms, this time is the peak traffic time at all major Indian cities. Not surprisingly, the same trend is visible during 5 PM slot as well.
This means that the average Indian worker is preparing himself/herself for the drama which will unfold at the office?
Comedy Is Big Hit During Early Morning
Who watches comedy shows at early morning 6 AM? 34% of Netflix watchers do!
In a surprise find, analysts at Netflix have found that 34% of Netflix viewers will stream comedy shows like Fuller House & Jane the Virgin at morning 6 AM, compared to any other time slot.
Maybe they want a happy beginning to their day?
Afternoon Is The Best Time For Drama Watching
If we leave aside Indian workers who will watch House of Cards and other drama titles during the daily commute, drama shows are a big hit for the afternoon slot on Netflix.
As per Netflix analysis, 47% of drama streaming on their platform occurs between 12 PM and 2 PM, which is an increase of 5% compared to any other time of the day.
Shows like Orange is the New Black, Narcos and Sherlock are a big hit with the afternoon viewers, and Brazil scores the highest in this regard, as 25% of their viewers are more likely to watch these drama shows during afternoon time slot.
Documentaries & Cooking Shows Dominate Late Night Streaming
As per Netflix’s data, late night streaming is dedicated to shows related to cooking and documentaries.
In fact, 15% of overall Netflix’s streaming happens between 12 AM and 6 AM, and in countries like Japan and South Korea, this percentage increases to 21%.
Documentaries like Abstract, Making a Murderer and Planet Earth has witnessed 24% increase in streaming, while cook shows such as Chef’s Table are also becoming more popular.
Overall, while 5 PM is the peak streaming time for Indians, it 10 PM in Singapore and South Korea.
These analysis was done after studying streaming habits of 77 million Netflix customers from Argentina, Australia, Brazil, Canada, Colombia, Germany, Spain, France, United Kingdom, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, and United States.
What is your pattern of watching Netflix shows? Do let us know by commenting right here.