MagicBricks Combines Offline With Online Via Experience Center Powered By Augmented Reality, VR For Home Buyers


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For a couple searching for a home, it is a common scenario on a Sunday: Visit real estate agents across the city, visit the proposed homes, find out the localities, compare the price and then repeat. Until a home is finalized, such countless Sundays and weekends are wasted by a typical home buyer.

Understanding the gap, Magicbricks, a leading real-estate portal in India, has launched a unique ‘Experience Center’, which is powered by advanced technologies and features which has been designed to make the process of home-buying as seamless and smooth as possible. Technology is the backbone of this concept, but the application of this technology is even more powerful.

Within this Experience Center, users can see, compare and research thousands of available properties, check the site maps & floor plans using advanced 3D visionary and can get better perspective of the whole deal. Hence, instead of wasting precious weekends over physical property research, buyers can now invest their time into more meaningful activities and get the best options at one single location.

Online real estate has been stagnated for quite a while; however, innovation such as Experience Center can surely induce a new energy and enthusiasm into the market as it effectively combines the best worlds of both online and offline marketing under one roof.

4 Features of Magicbricks’ Experience Centre

1) Virtual Reality: Instead of physically visiting a potential property to compare and check, home-buyers can now virtually visit the location, literally move around the apartment and have a basic idea of the premises.

Magicbricks VR

2) Augmented Reality: A complete 360 degree aerial view of the property is not possible even after visiting the location. And as per a study, 60% of the homebuyers do complain about bad ventilation or lack of sun-light inside their new homes. With augmented reality available at Experience Centres, buyers can have aerial views of the entire society, check the sun-light, wind-flow and even open spaces nearby the location.

Magicbricks AR

3) Match My Needs: A unique app has been created by Magicbricks, which informs the user about the history of the developer, information about the locality, and progress about the construction. Homebuyers can these information right inside the Experience Centre. As per reports, Magicbricks has exposed its database of 8 years, in order to create and update this app.

4) Financial Calculator: Understanding the need for simplifying the financial aspects of the home-buying experience, Magicbricks is providing a financial calculator, aided by an expert property consultant who will guide the user and assist in making an informed decision.

Besides, there is a provision to chat and talk with a live assistant, installation of large touch-screen based maps and adequate research materials to compare and test various properties before taking the big decision. Such instant assistance proves invaluable when it comes to selecting the right property.

WEH Magicbricks Experience Center VR Gadgets

Where Is It?

The first Experience Centre has been opened at Concourse 3 at Magicbricks Western Express Highway Metro station at Andheri, Mumbai. Location wise, this seems a perfect outlet, considering that around 3 lakh commuters use this metro station daily, and Magic Bricks can optimally target this audience, majority of whom are actually looking for a real estate property nearby.

Mr. Sudhir Pai, CEO,, said “The experience centre is a coming together of high quality hardware and software that addresses very specific ‘issues’ in the consumers property journey. We imagine that centre would enhance the home buying process to a different level. This experience centre celebrates our strengths in applying technology to solve real problems in a meaningful, scalable manner..”

Our Opinion

This recent offline push by Magicbricks, which is primarily a online real estate search portal, is yet another attempt by digital companies to embrace the offline world, and provide a comprehensive, all-round solution for the end-user.

Some other offline-online push we reported includes: Myntra’s offline push, as they opened their first physical store; Massive collaboration between Paytm and Big Bazaar, which has the potential to change ecommerce; Launch of Experience Zones by Flipkart across India; Ola’s offline mode of booking apps; Xiaomi’s offline push across India and even more.

Magicbricks’ Experience Centre It is a brave, bold and innovative approach to solve the problems of a real estate buyer, and it promises much more possibilities in this sector.

In case you have visited this Experience Centre, then do share your views by commenting right here!

Disclaimer: Magicbricks Sponsored our visit to the WEH Metro Station Experience Center

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