Paytm Brings Same Day Delivery in 20 Cities
After Flipkart, Snapdeal and Amazon, now Alibaba-backed marketplace Paytm, which is now worth $1.6 billion, has now scaled its online-to-offline (O2O) same day delivery option for various product categories including mobiles and large appliances cross 20 cities in the country.
Paytm started the O2O delivery model in October 2015 for meeting the demand during the festive season. As prevalent among other ecommerce players, the sellers charge a premium depending upon the product category for delivering the goods within the same day. The sellers are also responsible for packaging and the installation in case of large appliances.
“The packing and installation in case of appliances is done by the sellers themselves. With this, we are able to cover a critical category of large appliances that cannot be shipped by traditional warehousing models,” said Paytm VP, Sudhanshu Gupta.”
It is worth noting that the warehousing and delivery model currently being practiced by the online marketplaces is a big hindrance to delivering the large appliances on the same day. Hence a new model was needed to make the same day delivery possible.
Paytm will train the sellers for managing customer expectations and experience as they provide same day delivery and installation services.
Earlier this year, Flipkart claimed that large appliances will drive growth in 2016-17, and has established a dedicated facility for the delivery and installation of large appliances for creating and managing customer experience.
Out of 1.2 lakh sellers registered on Paytm, 3,000 sellers have signed up for shipping the large appliances locally.
As of now Paytm ships orders worth Rs. 20 crore via its same day delivery model. The marketplace is also aiming to add 10,000 sellers in top 50 cities. Paytm is also the leading mobile wallet payment service platform in the country which can be used to book cab rides and movie tickets, pay utility bills, and even pay the fees for various educational institutions.
Paytm trying its luck everywhere it can and going by its track record and the backing of Jack Ma it is sure to succeed. What do you say?