Shahrukh Khan Becomes First Bollywood Star To Use Facebook Mentions Live Broadcast; Video Crosses 1.2M Views In 24 Hrs

Shahrukh Khan has once again demonstrated why he is called the King Khan of Bollywood.

The day Facebook launched their new feature: Live broadcast for their Mentions app, he became the first Indian celebrity to use it. The video shot via Facebook Mentions has already crossed 1.2 million views at the time of writing.

What Is Facebook Mentions?

Facebook Mentions is an app from Facebook, which is only meant for celebrities as of now. It was launched last year.

Using this app, celebrities such as musicians, sportspersons, actors etc can interact live with their fans on video. Verified Facebook owners can contact Facebook and request an access for the same.

The app is only available on iOS as of now.

Public figures with verified Facebook pages would soon get a chance to use this app.

There are basically four features of this app:

• Celebrities can initiate conversations with their fans directly from the app such as Question and Answer sessions, videos, images or posts.
• Celebrities can receive a streamlined notifications about mentions from other celebrities, reactions to their posts and more.
• Check out the trending topics on Facebook
• Discover and join conversations wherein that celebrity is mentioned or talked about

The live broadcast feature in Mentions was launched yesterday, and can be initiated directly from the app, and all the fans who have liked their page will receive instant feed on their timeline. Facebook has limited this broadcast to 60 minutes at a stretch.

Infact, celebrities can directly share their posts and videos on Instagram as well as Twitter, from the app.

Shahrukh Khan on Mentions

Facebook India team immediately contacted Shahrukh Khan to test and use this new feature of the app, and despite having a busy schedule, he promptly agreed.

As we can see in the video, Shahrukh is first seen travelling in his car, then he reaches the sets of his movie Fan and introduces his team members.

The app has been designed to let the celebrities share a slice of their life, live with their fans. And Shahrukh does exactly that. At the end of the video, he even starts a song from his movie Dil Se, which sort of compliments the whole video, and delights his fan.

As per Vadim Lavrusik, Product Manager at Facebook, their new app will soon feature celebrities such as Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaka, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more. Vadim said, “You can comment on, like or share the video while watching a live broadcast. You can also see when your friends or other public figures start watching.”

You can find more details about Facebook Mentions here; and some FAQs regarding it’s usage here.