Pune based startup, Orange Supplies Pvt. Ltd. have recently launched India’s first Office supplies online store – esupply.in – that enables small & medium sized businesses to buy all office supplies on a single online platform at competitive prices.
esupply differs from a normal online store due to the fact that their targeted clients are businesses and not direct consumers. Due to this, their logistics model is also slightly different.
Esupply founders have an interesting background as well – Both of them are Germans. Simon Kruger (CEO) came to India 3 years back to do some research on Indian startups, which is when he met David Neisinger (COO) who himself was working with a Pune based offshoring company after finishing his studies in Bangalore.
They got together to develop esupply.in after seeing huge potential for this space in Indian market. They currently have a 10 people team based out of Pune.
Given that office supply market requires lot of offline interaction as well, I was curious to know about their Business model. I spoke to founders of esupply to understand the same and how they were planning to scale.
Here is one interesting thing David told me in the interview – The name of their company is Orange Supplies and so for every delivery they make to a client, they also deliver a real orange!
Check out the video below of my interaction with them:
[Note: Unfortunately, the audio quality of video is quite bad as we were sitting in large meeting room of our new office that we recently shifted to. There is lot of echo and you may need to strain your ears a bit to understand]
[We at trak.in are planning to do a lot more startup interviews going forward. If you have an interesting startup, we would like to talk to you. Do get in touch with us on interviews-at-trak-dot-in]