Letter to Mobile Network Operators!
Dear Network Provider,
Hope you are not low on BP after today’s / yesterday’s news. I woke up and saw a full page ad on front page of TOI, a leading network provider welcoming me to join them. HT had another giant ad of another network provider and so had Mint, Business Standard etc.
I took a long breath and smiled – as I remember you considering me as your soul mate for the rest of my life. You always thought that I am never going to part with you no matter how bad services you provide.
Those ten digits which you provided became a forced identity over time. I never thought it will get stuck to me along with your crap services forever. You always thought no matter whatever you do, it will not be easy for me to change my identity.
Not anymore! Rupees 19 – Is all it is going to take for me to find a new provider. A new partner, who can help me retain my identity and will also provide better services, a better network. I feel free now.
This is not to let you know that I am leaving you. Thanks to the government regulations which have now given the power in my hands to decide upon our relation. However, I just want to convey; you will now have to compete with best of companies to retain customers and gain more.
Are you ready?
One in every six Indians needs to change their provider, imagine how many aren’t happy with you (source)! Given India’s mobile subscriber base of more than 700 million, it could mean that up to 120 million people want to switch. There are many, who just want to switch their provider just for the heck of it.
I can understand you are busy welcoming new subscribers just like any other network provider, but don’t forget the existing ones!!
Even after hours of irritation at the customer care, I have tried to convince myself about not having a new provider for the sake of hanging on to the same number. Not anymore.
This is probably the last time when I am telling you this. One more mistake when it is least expected; is going to cost you huge.
Your beloved customer