This is a actually a bit of surprise. I always thought that Mobile Internet usage was more tilted in favor of Micro-blogging and email. However, recent Nielsen report suggests that the Mobile Internet usage by consumers mirrors the general use of Internet on whole. Search is still the most popular activity on Mobile Internet audience.
Personally for me, if I were to categorize, 90% of my use of mobile internet is for checking / replying emails, Twitter / FB and probably surfing some specific site. I have hardly searched net using my mobile phone.
Here are the findings by Nielsen:
Top 10 Mobile sites for December 2009
Top 10 Mobile Sites: December 2009
RANK
Site
Unique Audience (000)
Total
62,023
1
Google Search
27,913
2
Yahoo! Mail
23,240
3
Facebook
18,832
4
Gmail
17,594
5
Weather Channel
13,836
6
MSN/Hotmail
11,043
7
ESPN
10,728
8
Google Maps
10,143
9
Yahoo! Homepage
9,752
10
AOL Email
7,272
Source: The Nielsen Company
Top 10 Mobile Brands for December 2009
Top 10 Mobile Brands: December 2009
RANK
Site
Unique Audience (000)
Total
62,023
1
Google
36,688
2
Yahoo!
33,661
3
MSN/Windows Live/Bing
20,189
4
Facebook
18,832
5
AOL Media Network
17,319
6
Weather Channel
13,836
7
CNN
12,334
8
ESPN
11,075
9
FOX Interactive
6,434
10
Verizon
7,272
Source: The Nielsen Company
How do you use Internet on mobile?
