Largest Reebok Retail store…in India

Global companies just can’t get enough of India. Everyday someone or other sets up a shop in India, either by way of tie-up or self owned.

Reebok today announced that they are setting up the largest retail store of Reebok Worldwide in Hyderabad, India.

The first question that struck me when I read the news was, whether India has such a big market for premium shoes that it should command World’s largest Reebok store. My immediate reaction was a “Big NO”.

However, I soon realized that the market as of now may not be that big, but to think that it will remain the same few years down the line will be foolish.

With the kind of growth Indian middle class is witnessing currently, it will not be too long before likes of Reebok and Nike start minting money in Indian market.

Add to it, India’s growth and appreciation of Rupee expected in a next few years and it makes perfect sense for Reebok to setup a shop in India, that too the largest in the world.

Here are the excerpts of the Press release that released today:

Reebok, the world’s leading sportswear brand launched its largest exclusive store that spans across 15000 sqft. Located at Jubilee Hills, Hyderabad, the store was inaugurated by Mr. Subhinder Singh Prem, Managing Director, Reebok India, followed by a fashion show unveiling their fall winter 2007 collection.

Taking retail to new heights, Reebok’s new store offers the finest shopping ambience to customers with products displayed by categories such as ‘Running’, ‘Walking’, ‘Aerobics’, ‘Tennis’, ‘Cricket’ and ‘Lifestyle’, to help customers make better purchase decisions. Built across 2 floors with individual customized sections for fitness, sports, lifestyle etc, the store offers a world class shopping experience. It’s the only single brand store with an escalator built inside the store with two floor high glass wall carrying footwear, built in a circular fashion around it. So its literally a ride through a maze of footwear, giving you a complete sense of the brand coupled with an over whelming sense of stylized shopping and delight of choice. With the focus on service and exceptional ambience paramount to Reebok’s objective to providing an experiential shopping experience, the newly opened Reebok store promises to offer a larger-than-life feel to the customers.

It offers different segments for both men and women like sports and fitness footwear, apparel, accessories, fitness equipment and the lifestyle section. A stupendous cornucopia of women’s dance, fitness, training, and sports collection is also present at the store. The store also has a corner – KREATE YOUR OWN SHOE in which a customer can actually design their own shoe by choosing the colour, lace, type of sole etc and buy it too!