Personal Care Gets Highest Discounts<\/strong><\/p>\n\n\n\nPersonal care products remained the most heavily discounted category, with average discounts of around 29%.<\/p>\n\n\n\n
Basic staples and packaged food followed at approximately 17% each.<\/p>\n\n\n\n
Dairy products had the lowest average discount at just 3%.<\/p>\n\n\n\n
The differences suggest that platforms are adjusting prices and promotions depending on the category, product and customer behaviour.<\/p>\n\n\n\n
Zepto Raises Free Delivery Threshold<\/strong><\/p>\n\n\n\nOne of the clearest signs of changing pricing strategies is the increase in minimum order values.<\/p>\n\n\n\n
Zepto has raised its free-delivery threshold from Rs 99 earlier this year to Rs 199.<\/p>\n\n\n\n
The new threshold is now broadly aligned with competitors including Blinkit, Swiggy Instamart and BB Now.<\/p>\n\n\n\n
Amazon Now has also increased the minimum spending requirements for some cashback offers by between 7% and 25%.<\/p>\n\n\n\n
Blinkit And Instamart Keep Discounts Stable<\/strong><\/p>\n\n\n\nJefferies found that Blinkit and Swiggy Instamart have maintained discounts at around 14% to 16% since March.<\/p>\n\n\n\n
The brokerage sees this stability as an indication that companies are becoming more cautious about spending heavily on customer acquisition.<\/p>\n\n\n\n
Instead of continuously increasing discounts, platforms appear to be looking for ways to encourage larger orders and repeat purchases.<\/p>\n\n\n\n
Zepto Still Offers Higher Discounts<\/strong><\/p>\n\n\n\nDespite the broader moderation, Zepto continued to record the highest aggregate discount in Jefferies’ September basket at around 19%.<\/p>\n\n\n\n
DMart Ready also remained relatively aggressive with its pricing.<\/p>\n\n\n\n
This shows that competition has not disappeared. Instead, companies appear to be balancing discounts differently depending on their growth and customer acquisition strategies.<\/p>\n\n\n\n
User Engagement Remains Strong<\/strong><\/p>\n\n\n\nThe shift in discounting has not resulted in a major decline in user engagement.<\/p>\n\n\n\n
SensorTower data cited by Jefferies showed a slight month-on-month increase in monthly active users across the tracked platforms in September.<\/p>\n\n\n\n
However, monthly app downloads declined across all the platforms during the month.<\/p>\n\n\n\n
This suggests that existing users continue to engage with quick-commerce services even as companies reduce some promotional incentives.<\/p>\n\n\n\n
Quick Commerce Moves Beyond The Discount War<\/strong><\/p>\n\n\n\nThe latest trends indicate a gradual change in India’s quick-commerce business model.<\/p>\n\n\n\n
Platforms initially relied heavily on discounts and incentives to attract customers and build market share. As the industry matures, companies are increasingly trying to improve order economics and profitability.<\/p>\n\n\n\n
Higher delivery thresholds, targeted discounts and loyalty-focused programmes could become more common as the sector moves towards a more sustainable competitive model.<\/p>\n\n\n\n
Summary<\/p>\n\n\n\n
India’s quick-commerce sector is showing signs of greater pricing discipline as platforms moderate discounts and raise minimum spending thresholds. Jefferies found average grocery discounts of around 15% in Bengaluru, with personal care receiving the highest discounts. Zepto raised its free-delivery threshold to Rs 199, while Blinkit and Swiggy Instamart have maintained discounts around 14% to 16%.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
India’s quick-commerce sector is showing early signs of greater pricing discipline as platforms reduce the intensity of discounts and raise minimum spending thresholds for free deliveries and cashback offers. A latest analysis by Jefferies suggests that the industry’s intense discount-driven competition may be gradually giving way to a strategy focused more on customer retention, larger […]<\/p>\n","protected":false},"author":30,"featured_media":1314284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1131,5596],"class_list":["post-1314275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-discounts","tag-quick-commerce"],"acf":[],"yoast_head":"\n
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![\"Discounts](\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/09\/images-11-1.jpeg\")
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