{"id":1314106,"date":"2026-09-22T12:39:13","date_gmt":"2026-09-22T07:09:13","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1314106"},"modified":"2026-09-22T12:39:51","modified_gmt":"2026-09-22T07:09:51","slug":"30-increase-in-hiring-from-tier-2-tier-3-cities-by-69-indian-firms","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/30-increase-in-hiring-from-tier-2-tier-3-cities-by-69-indian-firms\/","title":{"rendered":"30% Increase In Hiring From Tier 2, Tier 3 Cities By 69% Indian Firms"},"content":{"rendered":"\n

India’s hiring landscape is undergoing a significant shift, with companies increasingly looking beyond traditional metropolitan centres for talent. A new report by Genius HRTech has found that a large majority of employers have substantially increased hiring from Tier-II and Tier-III cities over the past two years.<\/p>\n\n\n\n

\"30%<\/figure>\n\n\n\n

The trend reflects growing confidence in talent available outside cities such as Bengaluru, Mumbai, Hyderabad, Delhi and Pune,<\/a> while companies are also looking at smaller cities to control costs and access wider talent pools.<\/p>\n\n\n\n

69% Employers Increased Hiring From Smaller Cities<\/strong><\/p>\n\n\n\n

According to the survey of 1,729 employers, 69% of organisations said their hiring from Tier-II and Tier-III cities increased by more than 30% over the past two years.<\/p>\n\n\n\n

The survey covered employers across sectors including BFSI, FMCG, engineering, IT, manufacturing, telecom, retail and e-commerce.<\/p>\n\n\n\n

The trend could become even more pronounced in the coming years. Around 55% of respondents expect the majority of their hiring to shift towards Tier-II and Tier-III cities over the next three years.<\/p>\n\n\n\n

Companies See Cost Benefits<\/strong><\/p>\n\n\n\n

Cost efficiency emerged as the biggest reason for companies to expand hiring beyond metros.<\/p>\n\n\n\n

Around 39% of employers identified lower costs as the primary advantage of hiring from smaller cities. Employee loyalty was cited by 26%, while 22% pointed to lower attrition.<\/p>\n\n\n\n

Another 13% of respondents said access to previously untapped talent was the biggest advantage.<\/p>\n\n\n\n

For companies, this means smaller cities are increasingly being considered as long-term workforce locations rather than simply lower-cost alternatives to major metropolitan centres.<\/p>\n\n\n\n

Smaller Cities Have Industry-Ready Talent<\/strong><\/p>\n\n\n\n

The availability of skilled workers is also becoming less of a concern.<\/p>\n\n\n\n

Around 64% of employers surveyed said Tier-II and Tier-III cities already have industry-ready talent across most functions.<\/p>\n\n\n\n

This suggests that companies are finding candidates with the skills needed for mainstream business operations without necessarily having to relocate them to major cities.<\/p>\n\n\n\n

Remote and hybrid working models have also made it easier for companies to recruit from locations that were previously outside their traditional hiring networks.<\/p>\n\n\n\n

Manufacturing And Engineering Could Lead Hiring<\/strong><\/p>\n\n\n\n

Manufacturing and engineering are expected to be among the biggest beneficiaries of this shift.<\/p>\n\n\n\n

Around 37% of respondents expect these sectors to generate the highest hiring demand in Tier-II and Tier-III cities over the next two to three years.<\/p>\n\n\n\n

The trend could be supported by the expansion of manufacturing facilities, industrial corridors, infrastructure projects and supply-chain operations beyond India’s largest urban centres.<\/p>\n\n\n\n

Other sectors are also increasingly exploring smaller cities for operations, sales, technology and support functions.<\/p>\n\n\n\n

Infrastructure Remains A Challenge<\/strong><\/p>\n\n\n\n

Despite the growing interest in smaller cities, companies continue to face challenges.<\/p>\n\n\n\n

Around 60% of respondents identified inadequate infrastructure and connectivity as major obstacles to expanding hiring beyond metros.<\/p>\n\n\n\n

Reliable transport, office infrastructure, internet connectivity and access to specialised skills will therefore remain important if companies want to build larger operations in these locations.<\/p>\n\n\n\n

India’s Job Market Is Becoming More Distributed<\/strong><\/p>\n\n\n\n

The changing hiring pattern suggests that India’s employment geography is becoming more distributed.<\/p>\n\n\n\n

Instead of concentrating recruitment in a handful of metropolitan hubs, companies are increasingly building access to talent across multiple cities.<\/p>\n\n\n\n

For workers in smaller cities, this could mean greater access to organised-sector jobs without having to relocate to expensive metros.<\/p>\n\n\n\n

For employers, the strategy offers access to new talent pools, potentially lower operating costs and the opportunity to build long-term workforce hubs.<\/p>\n\n\n\n

The next stage of this trend will depend on whether smaller cities can strengthen infrastructure and develop specialised skills at the pace required by India’s expanding businesses.<\/p>\n\n\n\n

Summary<\/p>\n\n\n\n

India’s hiring landscape is moving beyond traditional metros as companies increasingly recruit from Tier-II and Tier-III cities. A Genius HRTech survey of 1,729 employers found that 69% increased hiring from smaller cities by more than 30% in two years. Cost savings, employee loyalty and lower attrition are major drivers, while manufacturing and engineering are expected to lead future hiring.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

India’s hiring landscape is undergoing a significant shift, with companies increasingly looking beyond traditional metropolitan centres for talent. A new report by Genius HRTech has found that a large majority of employers have substantially increased hiring from Tier-II and Tier-III cities over the past two years. The trend reflects growing confidence in talent available outside […]<\/p>\n","protected":false},"author":30,"featured_media":1314112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[71,10590],"class_list":["post-1314106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-hiring","tag-tier-2"],"acf":[],"yoast_head":"\n30% Increase In Hiring From Tier 2, Tier 3 Cities By 69% Indian Firms - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/30-increase-in-hiring-from-tier-2-tier-3-cities-by-69-indian-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30% Increase In Hiring From Tier 2, Tier 3 Cities By 69% Indian Firms - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"India’s hiring landscape is undergoing a significant shift, with companies increasingly looking beyond traditional metropolitan centres for talent. 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