Indian Creators Are Already Joining Bilibili<\/strong><\/p>\n\n\n\nSome Indian creators have started uploading videos to Bilibili despite India not being listed among the platform’s official international markets.<\/p>\n\n\n\n
Creators are reportedly using workarounds involving location settings, browsers, APKs and VPNs to access the service.<\/p>\n\n\n\n
For smaller creators, the attraction is the opportunity to establish an audience before Bilibili potentially expands its presence in India.<\/p>\n\n\n\n
One Indian travel creator reportedly gained more than 700 followers and thousands of views within around two weeks of starting on the platform.<\/p>\n\n\n\n
Bilibili Is Expanding Beyond China<\/strong><\/p>\n\n\n\nBilibili began as an anime, comics and gaming-focused community in 2009 but has since grown into a major video platform featuring user-generated and professional content.<\/p>\n\n\n\n
The company has recently relaunched its international app and is expanding its global ambitions. Its international markets currently include countries such as Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia.<\/p>\n\n\n\n
India, however, is not currently among its officially listed international markets.<\/p>\n\n\n\n
The platform is also reportedly working on expanding its international creator ecosystem and developing tools that could help creators reach audiences outside China.<\/p>\n\n\n\n
YouTube Is Raising The Monetisation Bar<\/strong><\/p>\n\n\n\nThe interest in Bilibili comes just months before YouTube introduces tougher eligibility requirements for new creators.<\/p>\n\n\n\n
From February 1, 2027, new applicants seeking access to advertising and YouTube Premium revenue will need at least 1,000 subscribers along with either 8,000 qualified public watch hours during the previous 365 days or 20 million qualified Shorts views during the previous 90 days.<\/p>\n\n\n\n
The new watch-hour and Shorts thresholds are twice the previous requirements.<\/p>\n\n\n\n
Creators who are already part of the YouTube Partner Programme are not affected by these higher entry thresholds.<\/p>\n\n\n\n
Could Bilibili Become An Alternative For Indian Creators?<\/strong><\/p>\n\n\n\nBilibili offers Indian creators something YouTube cannot easily provide: potential access to Chinese viewers.<\/p>\n\n\n\n
The platform has a large audience in China and has strong communities around gaming, anime, technology and educational content.<\/p>\n\n\n\n
Its international expansion could also give creators another source of audience and revenue instead of depending entirely on YouTube.<\/p>\n\n\n\n
However, Bilibili faces an important limitation in India because it does not yet have an official local presence or India-specific creator programme.<\/p>\n\n\n\n
Monetisation In India Remains A Question<\/strong><\/p>\n\n\n\nAccessing the platform is only one part of the equation.<\/p>\n\n\n\n
Indian creators also need reliable ways to receive payments and participate in monetisation programmes. Bilibili is still developing its international monetisation infrastructure, and India-specific payment arrangements have not been fully established.<\/p>\n\n\n\n
This means creators experimenting with the platform today cannot necessarily expect the same established monetisation ecosystem available on YouTube.<\/p>\n\n\n\n
Bilibili Could Become A Complementary Platform<\/strong><\/p>\n\n\n\nIndustry observers say Bilibili is more likely to initially function as an additional platform rather than completely replace YouTube.<\/p>\n\n\n\n
YouTube already has a massive Indian creator ecosystem, established advertising relationships and years of audience data.<\/p>\n\n\n\n
For creators, however, publishing on multiple platforms can provide an opportunity to diversify their audiences and reduce dependence on a single platform.<\/p>\n\n\n\n
If Bilibili eventually launches officially in India and introduces local-language support, payment systems and creator programmes, its appeal could increase considerably.<\/p>\n\n\n\n
For now, Indian creators are watching the platform closely as YouTube prepares for its new monetisation rules.<\/p>\n\n\n\n
Summary<\/p>\n\n\n\n
Bilibili, China’s major video platform, is attracting Indian creators despite not having officially launched in India. Smaller creators are experimenting with the platform as YouTube prepares to raise monetisation thresholds for new applicants from February 2027. Bilibili offers access to a large Chinese audience, but its India-specific monetisation, payments and creator infrastructure remain limited.<\/p>\n\n\n\n
Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Indian content creators are beginning to explore Bilibili, the Chinese video-sharing platform often described as China’s YouTube, even though the service has not officially launched in India. The timing is significant. YouTube is preparing to tighten its eligibility requirements for new creators seeking advertising and YouTube Premium revenue from February 2027. This is prompting some […]<\/p>\n","protected":false},"author":30,"featured_media":1314082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[10449,324,10588],"class_list":["post-1314076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bilibili","tag-china","tag-youtibe"],"acf":[],"yoast_head":"\n
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