{"id":1312809,"date":"2026-08-13T09:30:13","date_gmt":"2026-08-13T04:00:13","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1312809"},"modified":"2026-08-13T09:30:26","modified_gmt":"2026-08-13T04:00:26","slug":"airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/","title":{"rendered":"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Airtel Removes Four Prepaid Plans<\/strong><\/p>\n\n\n\n<p>Bharti Airtel has discontinued four of its prepaid recharge plans in India, removing the \u20b9299, \u20b9579, \u20b9619 and \u20b9649 options from its lineup.<\/p>\n\n\n\n<p>The changes took effect on August 12 and have reduced the number of prepaid price points available to customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg\" alt=\"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now\" class=\"wp-image-1312815\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1-300x140.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1-768x357.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>While Airtel has not announced a blanket tariff hike, customers using some of the discontinued plans will now have to move to more expensive alternatives.<\/p>\n\n\n\n<p><strong>\u20b9299 Plan Replaced By \u20b9349<\/strong><\/p>\n\n\n\n<p>The biggest impact is being felt by customers who previously relied on Airtel&#8217;s \u20b9299 prepaid plan.<\/p>\n\n\n\n<p>The \u20b9299 pack offered 1.5GB of daily data, unlimited calls and SMS benefits for 28 days. It has now been discontinued, with the \u20b9349 plan becoming the nearest alternative.<\/p>\n\n\n\n<p>The \u20b9349 plan costs \u20b950 more, representing an increase of around 16%. However, it also provides 2GB of data per day for 28 days.<\/p>\n\n\n\n<p>This means customers get additional data, but those who previously needed only the \u20b9299 plan will now have to spend more for a similar 28-day recharge.<\/p>\n\n\n\n<p><strong>\u20b9579, \u20b9619 And \u20b9649 Plans Also Removed<\/strong><\/p>\n\n\n\n<p>Airtel has also withdrawn the \u20b9579, \u20b9619 and \u20b9649 prepaid options.<\/p>\n\n\n\n<p>These plans were aimed at customers looking for longer validity periods without opting for annual recharge plans.<\/p>\n\n\n\n<p>Their removal further narrows the range of mid-tier prepaid options available to Airtel users.<\/p>\n\n\n\n<p>The changes mean customers who previously selected these price points may now have to choose from higher-priced plans depending on their data and validity requirements.<\/p>\n\n\n\n<p><strong>Cheaper Plans Still Available<\/strong><\/p>\n\n\n\n<p>Airtel has not removed all of its lower-priced prepaid options.<\/p>\n\n\n\n<p>The \u20b9199 plan remains available and provides 2GB of total data for 28 days. The \u20b9219 plan offers 3GB of total data for the same 28-day period.<\/p>\n\n\n\n<p>However, these plans are different from the discontinued \u20b9299 pack because they do not offer the same daily-data structure.<\/p>\n\n\n\n<p>For customers specifically looking for unlimited calling combined with daily data, the \u20b9349 plan has effectively become the more important entry-level option.<\/p>\n\n\n\n<p><strong>Airtel Wants Higher Revenue Per User<\/strong><\/p>\n\n\n\n<p>The restructuring comes as Airtel continues to focus on increasing its average revenue per user, or ARPU.<\/p>\n\n\n\n<p>The company has been pushing for changes in telecom pricing that encourage customers who consume more data to pay more, rather than relying only on broad tariff increases across all users.<\/p>\n\n\n\n<p>The latest move therefore appears to be a selective restructuring of its prepaid portfolio rather than a universal increase across every Airtel recharge.<\/p>\n\n\n\n<p><strong>Not A Full Tariff Hike Yet<\/strong><\/p>\n\n\n\n<p>The removal of the four plans has nevertheless raised fresh concerns about higher mobile costs.<\/p>\n\n\n\n<p>For customers affected by the \u20b9299 plan withdrawal, the immediate increase is clear: the nearest daily-data alternative costs \u20b9349.<\/p>\n\n\n\n<p>However, Airtel has not announced a broad-based tariff hike covering all its prepaid plans.<\/p>\n\n\n\n<p>The company is instead removing selected price points and directing users towards other available options.<\/p>\n\n\n\n<p><strong>What Airtel Customers Should Know<\/strong><\/p>\n\n\n\n<p>Customers currently using one of the discontinued plans will continue to receive its benefits until their existing validity expires.<\/p>\n\n\n\n<p>For the next recharge, however, they will need to select from Airtel&#8217;s current portfolio.<\/p>\n\n\n\n<p>For users who want daily data and unlimited calling, \u20b9349 is now the key alternative to the discontinued \u20b9299 pack.<\/p>\n\n\n\n<p>The latest changes indicate that Airtel is gradually reshaping its prepaid pricing structure, potentially putting greater emphasis on higher-value plans and stronger revenue per subscriber.<\/p>\n\n\n\n<p>Summary<\/p>\n\n\n\n<p>Airtel has discontinued its \u20b9299, \u20b9579, \u20b9619 and \u20b9649 prepaid plans across India from August 12. The \u20b9299 plan has been replaced by the \u20b9349 option, raising the price by around 16% while increasing daily data from 1.5GB to 2GB. Airtel says the changes are part of its prepaid portfolio restructuring rather than a blanket tariff hike. Lower-priced \u20b9199 and \u20b9219 plans remain available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airtel Removes Four Prepaid Plans Bharti Airtel has discontinued four of its prepaid recharge plans in India, removing the \u20b9299, \u20b9579, \u20b9619 and \u20b9649 options from its lineup. The changes took effect on August 12 and have reduced the number of prepaid price points available to customers. While Airtel has not announced a blanket tariff [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1312815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[296,5810],"class_list":["post-1312809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-airtel","tag-plans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Airtel Removes Four Prepaid Plans Bharti Airtel has discontinued four of its prepaid recharge plans in India, removing the \u20b9299, \u20b9579, \u20b9619 and \u20b9649 options from its lineup. The changes took effect on August 12 and have reduced the number of prepaid price points available to customers. While Airtel has not announced a blanket tariff [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-13T04:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T04:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/\",\"url\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/\",\"name\":\"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg\",\"datePublished\":\"2026-08-13T04:00:13+00:00\",\"dateModified\":\"2026-08-13T04:00:26+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg\",\"width\":1000,\"height\":465},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\",\"name\":\"Mohul Ghosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"caption\":\"Mohul Ghosh\"},\"url\":\"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/","og_locale":"en_US","og_type":"article","og_title":"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Airtel Removes Four Prepaid Plans Bharti Airtel has discontinued four of its prepaid recharge plans in India, removing the \u20b9299, \u20b9579, \u20b9619 and \u20b9649 options from its lineup. The changes took effect on August 12 and have reduced the number of prepaid price points available to customers. While Airtel has not announced a blanket tariff [&hellip;]","og_url":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2026-08-13T04:00:13+00:00","article_modified_time":"2026-08-13T04:00:26+00:00","og_image":[{"width":1000,"height":465,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg","type":"image\/jpeg"}],"author":"Mohul Ghosh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mohul Ghosh","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/","url":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/","name":"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg","datePublished":"2026-08-13T04:00:13+00:00","dateModified":"2026-08-13T04:00:26+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg","width":1000,"height":465},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/airtel-ends-rs-299-rs-579-rs-619-rs-649-plans-customers-forced-to-pay-more-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Airtel Ends Rs 299, Rs 579, Rs 619, Rs 649 Plans: Customers Forced To Pay More Now"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7","name":"Mohul Ghosh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","caption":"Mohul Ghosh"},"url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/08\/Airtel-Broadband-Banner-Opt-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1312809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1312809"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1312809\/revisions"}],"predecessor-version":[{"id":1312816,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1312809\/revisions\/1312816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1312815"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1312809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1312809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1312809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}