{"id":1311840,"date":"2026-07-17T09:56:36","date_gmt":"2026-07-17T04:26:36","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1311840"},"modified":"2026-07-17T09:56:49","modified_gmt":"2026-07-17T04:26:49","slug":"smartphone-launch-prices-increase-69-in-india-reaches-rs-35990-in-2026","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/smartphone-launch-prices-increase-69-in-india-reaches-rs-35990-in-2026\/","title":{"rendered":"Smartphone Launch Prices Increase 69% In India; Reaches Rs 35,990 In 2026"},"content":{"rendered":"\n<p>India&#8217;s smartphone market witnessed a major shift during the second quarter of 2026, with the average launch price of new smartphones rising by nearly 69% compared to the same period last year. The increase reflects a growing focus on premium devices, artificial intelligence features, and higher-end specifications, even as manufacturers continue to expand their presence in the affordable segment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/07\/maxresdefault-1024x576-1.jpg\" alt=\"\" class=\"wp-image-1311847\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/07\/maxresdefault-1024x576-1.jpg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/07\/maxresdefault-1024x576-1-300x169.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/07\/maxresdefault-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The trend highlights how smartphone brands are increasingly <a href=\"https:\/\/www.republicworld.com\/tech\/india-s-smartphone-launch-prices-jump-69-as-brands-go-premium-make-in-india-coverage-hits-99-2026-07-16-132538\">prioritising value-added features over aggressive budget pricing.<\/a><\/p>\n\n\n\n<p><strong>Premium Smartphones Drive The Market<\/strong><\/p>\n\n\n\n<p>The average launch price of smartphones reached around \u20b935,990 during the April-June quarter, marking a significant jump over Q2 2025. Rather than flooding the market with entry-level devices, brands introduced more premium models equipped with advanced processors, AI capabilities, improved cameras, and flagship-grade displays.<\/p>\n\n\n\n<p>Manufacturers also launched multiple storage and RAM variants of the same model to cater to different price segments.<\/p>\n\n\n\n<p><strong>5G And AI Become Standard<\/strong><\/p>\n\n\n\n<p>Most smartphones launched during the quarter featured 5G connectivity and high-refresh-rate displays, showing that features once considered premium are now becoming standard across new devices.<\/p>\n\n\n\n<p>Artificial intelligence also emerged as a major selling point, with brands highlighting AI-powered photography, productivity tools, battery optimisation, and personal assistant features to attract buyers.<\/p>\n\n\n\n<p><strong>Made-In-India Reaches New Milestone<\/strong><\/p>\n\n\n\n<p>One of the biggest achievements for the industry was the expansion of domestic manufacturing. Nearly 99% of smartphones launched during the quarter were manufactured in India, reflecting the success of the country&#8217;s electronics manufacturing initiatives and reducing dependence on imports.<\/p>\n\n\n\n<p>The strong local manufacturing ecosystem has also enabled brands to respond more quickly to market demand.<\/p>\n\n\n\n<p><strong>More Variants, Fewer New Models<\/strong><\/p>\n\n\n\n<p>While the number of smartphone launch entries nearly doubled compared to last year, much of this growth came from multiple variants of existing models rather than entirely new devices.<\/p>\n\n\n\n<p>Companies are increasingly offering the same smartphone with different RAM and storage configurations, allowing them to cover a wider range of price points without developing entirely new products.<\/p>\n\n\n\n<p><strong>What It Means For Buyers<\/strong><\/p>\n\n\n\n<p>Consumers can expect better technology and more AI-powered features, but they may also need to spend more to access the latest smartphones. At the same time, the growing availability of locally manufactured devices could help improve after-sales support and product availability across the country.<\/p>\n\n\n\n<p>Summary<\/p>\n\n\n\n<p>India&#8217;s average smartphone launch price increased by nearly 69% in Q2 2026 as brands focused on premium devices with AI features, 5G connectivity, and higher-end specifications. At the same time, domestic manufacturing reached 99% of new launches, highlighting the success of India&#8217;s electronics production ecosystem and the growing shift towards premium smartphones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s smartphone market witnessed a major shift during the second quarter of 2026, with the average launch price of new smartphones rising by nearly 69% compared to the same period last year. The increase reflects a growing focus on premium devices, artificial intelligence features, and higher-end specifications, even as manufacturers continue to expand their presence [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1311847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[10241,156],"class_list":["post-1311840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-launch-price","tag-smartphones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smartphone Launch Prices Increase 69% In India; Reaches Rs 35,990 In 2026 - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/smartphone-launch-prices-increase-69-in-india-reaches-rs-35990-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphone Launch Prices Increase 69% In India; Reaches Rs 35,990 In 2026 - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"India&#8217;s smartphone market witnessed a major shift during the second quarter of 2026, with the average launch price of new smartphones rising by nearly 69% compared to the same period last year. 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