{"id":1304685,"date":"2026-01-11T12:59:22","date_gmt":"2026-01-11T07:29:22","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1304685"},"modified":"2026-01-11T13:50:52","modified_gmt":"2026-01-11T08:20:52","slug":"chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/","title":{"rendered":"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users"},"content":{"rendered":"\n

In the digital realm, data is the new currency, and every click tells a story.<\/em><\/p>\n\n\n\n

OpenAI\u2019s Pinterest Play: Chasing the Data Edge<\/strong><\/p>\n\n\n\n

Could OpenAI be eyeing Pinterest as part of its growing data ambitions?<\/p>\n\n\n\n

That\u2019s one of the rumors gaining traction after being highlighted in a predictions post published<\/a> by The Information last week. According to the report, OpenAI may be considering an acquisition of Pinterest to secure more human-generated data insights, particularly around product searches. Such a move could bolster ChatGPT\u2019s capabilities as a shopping tool and open additional advertising revenue opportunities.<\/p>\n\n\n\n

\"ChatGPT<\/figure>\n\n\n\n

OpenAI currently faces a disadvantage compared to Meta, xAI, and Google, as it lacks a social or search network to gather real-time user insights. It relies heavily on third-party data to power ChatGPT and other offerings. As businesses increasingly recognize the value of their data for AI training, maintaining access to relevant insights becomes more challenging. Meanwhile, competitors continue to feed billions of fresh data points into their systems daily.<\/p>\n\n\n\n

OpenAI Eyes Pinterest: A Shortcut to Data Domination<\/strong><\/p>\n\n\n\n

To mitigate this, OpenAI has signed multiple data agreements, including partnerships with News Corp, Conde Nast, and Disney. The Disney content licensing deal, for instance, allows Sora and ChatGPT users to generate AI depictions of Disney characters. However, these agreements are expensive, making ownership of a social app a potentially more sustainable way to collect engagement data, track search trends, monitor products, and derive brand insights.<\/p>\n\n\n\n

Pinterest, with 600 million monthly active users, has developed industry-leading AI tools, including sophisticated product search algorithms that enhance shopping-related activity on the platform. The app has established itself as a discovery hub and a valuable connector in online shopping. Merging Pinterest with OpenAI could strengthen both companies\u2019 positions against competitors in AI, social, and e-commerce domains.<\/p>\n\n\n\n

So, could OpenAI be looking to acquire Pinterest? According to analysts, yes\u2014it\u2019s a logical step. The main risk lies in whether OpenAI can monetize quickly enough to justify the investment, or if competitors could outpace it in relevance and data-driven insight. OpenAI\u2019s stock rose 3% the day after The Information published its predictions.<\/p>\n\n\n\n

In the high-stakes game of AI, those who hold the richest streams of human behaviour may ultimately write the rules<\/em>.<\/p>\n\n\n\n

Summary<\/strong><\/p>\n\n\n\n

OpenAI may be considering acquiring Pinterest to gain access to human-generated product search data and enhance ChatGPT\u2019s shopping and ad capabilities, according to The Information. With 600 million active users and advanced AI tools, Pinterest could provide a strategic edge. OpenAI faces monetization and competition challenges, but an acquisition could strengthen its position in AI, social, and e-commerce.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the digital realm, data is the new currency, and every click tells a story. OpenAI\u2019s Pinterest Play: Chasing the Data Edge Could OpenAI be eyeing Pinterest as part of its growing data ambitions? That\u2019s one of the rumors gaining traction after being highlighted in a predictions post published by The Information last week. According […]<\/p>\n","protected":false},"author":26,"featured_media":1304808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,1],"tags":[1541,9226],"class_list":["post-1304685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-uncategorized","tag-openai","tag-pintrest"],"acf":[],"yoast_head":"\nChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"In the digital realm, data is the new currency, and every click tells a story. OpenAI\u2019s Pinterest Play: Chasing the Data Edge Could OpenAI be eyeing Pinterest as part of its growing data ambitions? That\u2019s one of the rumors gaining traction after being highlighted in a predictions post published by The Information last week. According […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-11T07:29:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-11T08:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2340\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rohit Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohit Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/\",\"url\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/\",\"name\":\"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png\",\"datePublished\":\"2026-01-11T07:29:22+00:00\",\"dateModified\":\"2026-01-11T08:20:52+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png\",\"width\":2340,\"height\":1232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile & Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile & Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups & Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\",\"name\":\"Rohit Kulkarni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"caption\":\"Rohit Kulkarni\"},\"url\":\"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/","og_locale":"en_US","og_type":"article","og_title":"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups","og_description":"In the digital realm, data is the new currency, and every click tells a story. OpenAI\u2019s Pinterest Play: Chasing the Data Edge Could OpenAI be eyeing Pinterest as part of its growing data ambitions? That\u2019s one of the rumors gaining traction after being highlighted in a predictions post published by The Information last week. According […]","og_url":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile & Startups","article_published_time":"2026-01-11T07:29:22+00:00","article_modified_time":"2026-01-11T08:20:52+00:00","og_image":[{"width":2340,"height":1232,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png","type":"image\/png"}],"author":"Rohit Kulkarni","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rohit Kulkarni","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/","url":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/","name":"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users - Trak.in - Indian Business of Tech, Mobile & Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png","datePublished":"2026-01-11T07:29:22+00:00","dateModified":"2026-01-11T08:20:52+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png","width":2340,"height":1232},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/chatgpt-can-acquire-pinterest-to-have-insights-of-60-crore-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"ChatGPT Can Acquire Pinterest To Have Insights Of 60 Crore Users"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile & Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile & Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups & Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b","name":"Rohit Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","caption":"Rohit Kulkarni"},"url":"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-11-at-12.58.27-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1304685"}],"version-history":[{"count":2,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304685\/revisions"}],"predecessor-version":[{"id":1304809,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304685\/revisions\/1304809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1304808"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1304685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1304685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1304685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}