{"id":1304614,"date":"2026-01-07T08:43:25","date_gmt":"2026-01-07T03:13:25","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1304614"},"modified":"2026-01-07T08:43:54","modified_gmt":"2026-01-07T03:13:54","slug":"zepto-launches-in-app-upi-payment-options-for-faster-checkout","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/","title":{"rendered":"Zepto Launches In-App UPI Payment Options For Faster Checkout"},"content":{"rendered":"\n<p>Zepto, the quick-commerce grocery delivery startup, has introduced an <strong>in-app UPI payment option<\/strong> for customers, marking a shift toward internalised payment processing. This move aligns with broader trends in the delivery and commerce sector, where companies are increasingly reducing reliance on third-party payment systems and steering users toward native payment experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM-1024x747.png\" alt=\"Zepto Launches In-App UPI Payment Options For Faster Checkout\" class=\"wp-image-1304620\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM-1024x747.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM-300x219.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM-768x560.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM-1536x1121.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png 1924w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s New: UPI Option Inside The App<\/h3>\n\n\n\n<p>Zepto users can now complete grocery and essentials purchases using UPI directly within the app. Previously, customers were required to use external UPI apps or rely on saved cards and wallets to make payments. The new in-app UPI feature enables a smoother checkout flow, reducing steps and enhancing convenience for users.<\/p>\n\n\n\n<p>This change is expected to improve the overall customer experience by making payments quicker and more seamless, especially for frequent buyers who value speed and simplicity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Zepto Is Making This Move<\/h3>\n\n\n\n<p>There are several reasons behind Zepto\u2019s decision to offer in-app UPI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster, seamless payments:<\/strong> Internalised UPI checkout reduces friction during payment, as users no longer need to switch apps or enter UPI details externally.<\/li>\n\n\n\n<li><strong>Better user retention:<\/strong> A smoother checkout can help reduce cart abandonment and encourage repeat purchases.<\/li>\n\n\n\n<li><strong>Data control:<\/strong> Handling payments internally gives Zepto more access to transaction insights, which can be used for personalised offers and loyalty programs.<\/li>\n\n\n\n<li><strong>Lower dependency on third-party wallets:<\/strong> By reducing reliance on platforms like external UPI apps or digital wallets, Zepto can streamline operations and potentially save on processing fees.<\/li>\n<\/ul>\n\n\n\n<p>The introduction of native UPI payments signals a step toward greater payment autonomy for Zepto as it scales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trend Among Delivery Platforms<\/h3>\n\n\n\n<p>Zepto\u2019s move reflects a growing trend among delivery and quick-commerce firms to <strong>internalise payments and reduce dependence on external processors<\/strong>. Integrating UPI directly into apps allows platforms to control the payment experience more comprehensively and respond with customised financial incentives.<\/p>\n\n\n\n<p>Other players in the food delivery and quick-commerce space have also explored or launched native payment solutions to varying degrees, indicating broader industry interest in owning the end-to-end transaction journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What It Means For Customers<\/h3>\n\n\n\n<p>For Zepto users, the in-app UPI option means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>faster and more convenient checkout process<\/strong><\/li>\n\n\n\n<li>Fewer steps during payment<\/li>\n\n\n\n<li>No need to switch between apps<\/li>\n\n\n\n<li>Potential for customised in-app offers tied to UPI transactions<\/li>\n<\/ul>\n\n\n\n<p>This could make everyday purchases smoother and more efficient, particularly for users making frequent or small-ticket orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Impact For Zepto<\/h3>\n\n\n\n<p>By bringing UPI inside the Zepto app, the company can gather more data on customer behaviour during and after purchases. This can fuel targeted marketing, personalised discounts, and loyalty incentives that improve customer engagement and retention.<\/p>\n\n\n\n<p>The strategic shift also places Zepto in a stronger position to compete with other quick-commerce and delivery platforms that are enhancing their payment ecosystems.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.livemint.com\/companies\/news\/zepto-introduces-in-app-upi-option-amid-delivery-platforms-push-for-internalised-payments-report-11767697851381.html\">Image Source<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Zepto, the quick-commerce grocery delivery startup, has introduced an in-app UPI payment option for customers, marking a shift toward internalised payment processing. This move aligns with broader trends in the delivery and commerce sector, where companies are increasingly reducing reliance on third-party payment systems and steering users toward native payment experiences. What\u2019s New: UPI Option [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1304620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[9195,41,3266],"class_list":["post-1304614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-in-app","tag-upi","tag-zepto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Zepto, the quick-commerce grocery delivery startup, has introduced an in-app UPI payment option for customers, marking a shift toward internalised payment processing. This move aligns with broader trends in the delivery and commerce sector, where companies are increasingly reducing reliance on third-party payment systems and steering users toward native payment experiences. What\u2019s New: UPI Option [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T03:13:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T03:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/\",\"url\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/\",\"name\":\"Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png\",\"datePublished\":\"2026-01-07T03:13:25+00:00\",\"dateModified\":\"2026-01-07T03:13:54+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png\",\"width\":1924,\"height\":1404},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zepto Launches In-App UPI Payment Options For Faster Checkout\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\",\"name\":\"Mohul Ghosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"caption\":\"Mohul Ghosh\"},\"url\":\"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/","og_locale":"en_US","og_type":"article","og_title":"Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Zepto, the quick-commerce grocery delivery startup, has introduced an in-app UPI payment option for customers, marking a shift toward internalised payment processing. This move aligns with broader trends in the delivery and commerce sector, where companies are increasingly reducing reliance on third-party payment systems and steering users toward native payment experiences. What\u2019s New: UPI Option [&hellip;]","og_url":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2026-01-07T03:13:25+00:00","article_modified_time":"2026-01-07T03:13:54+00:00","og_image":[{"width":1924,"height":1404,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png","type":"image\/png"}],"author":"Mohul Ghosh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mohul Ghosh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/","url":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/","name":"Zepto Launches In-App UPI Payment Options For Faster Checkout - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png","datePublished":"2026-01-07T03:13:25+00:00","dateModified":"2026-01-07T03:13:54+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png","width":1924,"height":1404},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/zepto-launches-in-app-upi-payment-options-for-faster-checkout\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Zepto Launches In-App UPI Payment Options For Faster Checkout"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7","name":"Mohul Ghosh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","caption":"Mohul Ghosh"},"url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-at-8.42.30-AM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1304614"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304614\/revisions"}],"predecessor-version":[{"id":1304621,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1304614\/revisions\/1304621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1304620"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1304614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1304614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1304614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}