{"id":1304074,"date":"2025-12-24T14:14:09","date_gmt":"2025-12-24T08:44:09","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1304074"},"modified":"2025-12-24T14:14:37","modified_gmt":"2025-12-24T08:44:37","slug":"swiggy-launches-offline-store-to-experience-their-products-physically","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/swiggy-launches-offline-store-to-experience-their-products-physically\/","title":{"rendered":"Swiggy Launches Offline Store To Experience Their Products Physically"},"content":{"rendered":"\n

Instamart, Swiggy\u2019s quick delivery service, has launched an experiential store in Gurugram as the quick commerce sector evolves and shoppers look for new ways to engage with products.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Bengaluru-based company has introduced its first Instamart-branded mini experiential store, allowing customers to physically see and handle items available on the platform.<\/p>\n\n\n\n

Instamart Launches Its First Experiential Store in Gurugram<\/strong><\/h2>\n\n\n\n

These experiential stores are designed to operate in and around residential societies.<\/p>\n\n\n\n

The stores will be opened, operated, and managed by sellers, similar to how Instamart\u2019s dark stores function.<\/a><\/p>\n\n\n\n

Under this model, sales revenue from the experiential stores will go directly to the sellers.<\/p>\n\n\n\n

This differs from the regular Instamart model, where payments are first made to Swiggy and later transferred to sellers after deducting the company\u2019s commission.<\/p>\n\n\n\n

The company has clarified that these outlets are not full-fledged retail stores but small experiential formats.<\/p>\n\n\n\n

Limited Product Assortment Sets Instamart\u2019s Experiential Stores Apart<\/strong><\/h2>\n\n\n\n

The product range in these stores will be limited, with approximately 100 to 200 stock-keeping units.<\/p>\n\n\n\n

This is significantly lower than the 15,000 to 20,000 SKUs typically stocked at Instamart\u2019s dark stores.<\/p>\n\n\n\n

Each experiential store will measure around 400 square feet in size.<\/p>\n\n\n\n

This makes them roughly one-tenth the size of a standard 4,000-square-foot dark store.<\/p>\n\n\n\n

The main product categories in these stores will include fresh fruits and vegetables, pulses, newly launched products, and direct-to-consumer brands.<\/p>\n\n\n\n

At present, Instamart is operating this format only in Gurugram.<\/p>\n\n\n\n

The company has not disclosed whether it plans to continue or expand this experiential store model.<\/p>\n\n\n\n

Swiggy has not responded to queries regarding the initiative.<\/p>\n\n\n\n

According to people familiar with the matter, this move does not indicate a shift toward an omnichannel retail strategy for Instamart at this stage.<\/p>\n\n\n\n

The pilot comes shortly after Swiggy raised Rs 10,000 crore through a qualified institutional placement, which received strong investor interest.<\/p>\n\n\n\n

Swiggy has stated that around half of the funds raised through the QIP will be used to expand its quick commerce business.<\/p>\n\n\n\n

IMAGE Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Instamart, Swiggy\u2019s quick delivery service, has launched an experiential store in Gurugram as the quick commerce sector evolves and shoppers look for new ways to engage with products. The Bengaluru-based company has introduced its first Instamart-branded mini experiential store, allowing customers to physically see and handle items available on the platform. Instamart Launches Its First […]<\/p>\n","protected":false},"author":25,"featured_media":1304088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[9126,179],"class_list":["post-1304074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-offline-stores","tag-swiggy"],"acf":[],"yoast_head":"\nSwiggy Launches Offline Store To Experience Their Products Physically - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/swiggy-launches-offline-store-to-experience-their-products-physically\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiggy Launches Offline Store To Experience Their Products Physically - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Instamart, Swiggy\u2019s quick delivery service, has launched an experiential store in Gurugram as the quick commerce sector evolves and shoppers look for new ways to engage with products. 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