{"id":1303124,"date":"2025-12-01T10:33:19","date_gmt":"2025-12-01T05:03:19","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1303124"},"modified":"2025-12-01T10:33:47","modified_gmt":"2025-12-01T05:03:47","slug":"amazon-flipkart-will-now-offer-loans-challenging-banks-nbfcs","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/amazon-flipkart-will-now-offer-loans-challenging-banks-nbfcs\/","title":{"rendered":"Amazon, Flipkart Will Now Offer Loans, Challenging Banks &amp; NBFCs"},"content":{"rendered":"\n<p>India\u2019s booming digital economy is witnessing a new wave of competition\u2014this time in the financial sector. E-commerce giants <strong>Amazon<\/strong> and <strong>Flipkart<\/strong> are gearing up to challenge traditional banks with tailor-made loans, BNPL products, and innovative savings options aimed at millions of Indian consumers and small businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942-1024x507.png\" alt=\"\" class=\"wp-image-1303129\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942-1024x507.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942-300x149.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942-768x380.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942-1536x761.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-102942.png 1589w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon\u2019s Axio to Offer Tailored Loans for Small Businesses<\/strong><\/h2>\n\n\n\n<p>Amazon is preparing to make a<a href=\"http:\/\/deeper foray\"> deeper foray<\/a> into financial services through <strong>Axio<\/strong>, the Bengaluru-based NBFC it acquired earlier this year. Axio, previously focused on BNPL and personal loans, will now restart business lending with an expanded portfolio.<\/p>\n\n\n\n<p>According to Mahendra Nerurkar, Amazon\u2019s VP for Payments (Emerging Markets), the platform sees \u201ctremendous headroom for expanding credit growth\u201d among digitally engaged small businesses, especially those outside India\u2019s top metros.<\/p>\n\n\n\n<p>Axio will create <strong>customised lending propositions<\/strong> to improve merchant cash flow, fund inventory cycles, and unlock working capital\u2014problems that small businesses often struggle with due to traditional banks\u2019 strict lending criteria.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Flipkart Awaits RBI Nod for Pay-Later and Consumer Loans<\/strong><\/h2>\n\n\n\n<p>Walmart-owned <strong>Flipkart<\/strong> is simultaneously preparing to launch large-scale BNPL and loan products through its subsidiary <strong>Flipkart Finance<\/strong>, registered earlier this year. The company awaits final approval from the <strong>Reserve Bank of India<\/strong> to begin operations.<\/p>\n\n\n\n<p>According to filings, Flipkart plans to offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No-cost EMIs<\/strong> for 3\u201324 months on online purchases<\/li>\n\n\n\n<li><strong>Consumer durable loans<\/strong> at <strong>18%\u201326% annual interest<\/strong>, higher than the <strong>12%\u201322%<\/strong> typically charged by traditional lenders<\/li>\n<\/ul>\n\n\n\n<p>Once approved, these products are expected to roll out in 2026, creating direct competition for banks and NBFCs dominating the retail loan market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Lenders Target India\u2019s $212 Billion Consumer Loan Market<\/strong><\/h2>\n\n\n\n<p>India\u2019s consumer loan market has surged from <strong>$80 billion (2020)<\/strong> to <strong>$212 billion (2025)<\/strong>, but growth has slowed in recent quarters. Still, tech giants have a strong advantage\u2014deep access to both customer-side and seller-side data.<\/p>\n\n\n\n<p>Their apps also rank among the <strong>top 10 UPI payment platforms<\/strong>, giving them unrivalled behavioural insights that can help design more accurate risk models.<\/p>\n\n\n\n<p>Consultants say this could allow Amazon and Flipkart to make a \u201csignificant dent\u201d in India\u2019s financial services landscape.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Expands into Savings Products Too<\/strong><\/h2>\n\n\n\n<p>Alongside lending, Amazon Pay has partnered with several Indian banks to offer <strong>fixed deposit products<\/strong> starting at \u20b91,000\u2014bringing formal savings tools to millions of digital users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s booming digital economy is witnessing a new wave of competition\u2014this time in the financial sector. E-commerce giants Amazon and Flipkart are gearing up to challenge traditional banks with tailor-made loans, BNPL products, and innovative savings options aimed at millions of Indian consumers and small businesses. Amazon\u2019s Axio to Offer Tailored Loans for Small Businesses [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1303129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[105,394,5230],"class_list":["post-1303124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-flipkart","tag-lending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon, Flipkart Will Now Offer Loans, Challenging Banks &amp; NBFCs - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/amazon-flipkart-will-now-offer-loans-challenging-banks-nbfcs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon, Flipkart Will Now Offer Loans, Challenging Banks &amp; NBFCs - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"India\u2019s booming digital economy is witnessing a new wave of competition\u2014this time in the financial sector. 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