{"id":1303032,"date":"2025-11-30T13:15:14","date_gmt":"2025-11-30T07:45:14","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1303032"},"modified":"2025-11-30T13:15:47","modified_gmt":"2025-11-30T07:45:47","slug":"chatgpt-creates-online-shopping-guide-for-buyers-for-free","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/chatgpt-creates-online-shopping-guide-for-buyers-for-free\/","title":{"rendered":"ChatGPT Creates Online Shopping Guide For Buyers, For Free!"},"content":{"rendered":"\n

OpenAI has introduced a new ChatGPT feature called \u201cshopping research\u201d to help users plan holiday purchases more easily.<\/p>\n\n\n\n

Any shopping-related question in ChatGPT will automatically activate the feature.<\/p>\n\n\n\n

\"ChatGPT<\/figure>\n\n\n\n

OpenAI Adds New \u201cShopping Research\u201d Tool to Assist Holiday Buyers<\/strong><\/h2>\n\n\n\n

The rollout applies to all ChatGPT users \u2014 both free and paid \u2014 on mobile and web.<\/p>\n\n\n\n

OpenAI says usage during the holiday season will be \u201cnearly unlimited.\u201d<\/p>\n\n\n\n

When users ask questions like \u201cbest TVs in bright lighting,\u201d ChatGPT will now include a button offering additional research.<\/a><\/p>\n\n\n\n

This feature functions like a personal shopping assistant, guiding users through more detailed product exploration.<\/p>\n\n\n\n

OpenAI cautions that the feature may still make errors regarding product details, prices, or availability and advises users to check retailer websites for the most accurate information.<\/p>\n\n\n\n

The system lets users narrow down choices by answering questions filtered by price, purpose, and features, similar to online retail search tools.<\/p>\n\n\n\n

Products shown can be purchased through retailer websites.<\/p>\n\n\n\n

Instant Checkout Coming Soon to ChatGPT for Direct Purchases<\/strong><\/h2>\n\n\n\n

OpenAI plans to launch an Instant Checkout feature in the future, allowing purchases directly inside ChatGPT with participating retailers.<\/p>\n\n\n\n

Other companies are also integrating shopping features into their AI tools \u2014 Google recently added AI-powered shopping in AI Mode, and Perplexity\u2019s Comet browser includes shopping assistance as well.<\/p>\n\n\n\n

The article notes industry pushback, with Amazon reportedly unhappy about third-party AI tools facilitating shopping away from its platform.<\/p>\n\n\n\n

The underlying model powering this feature is a version of GPT-5 mini that\u2019s been optimized specifically for shopping.<\/p>\n\n\n\n

Product recommendations are sourced from what OpenAI calls \u201cquality sources\u201d online that include updated prices, availability, reviews, specifications, and images.<\/p>\n\n\n\n

The feature can use past conversations and user memory (if enabled) to personalize recommendations.<\/p>\n\n\n\n

Users can respond to products with buttons such as \u201cmore like this\u201d or \u201cnot interested\u201d to refine suggestions.<\/p>\n\n\n\n

Paid ChatGPT Pro users will receive curated \u201cbuyer\u2019s guides\u201d featuring proactively recommended items based on their past conversations.<\/p>\n\n\n\n

OpenAI says these buyer\u2019s guides will evolve \u2014 for example, someone discussing e-bikes may later get suggestions for helmets or accessories.<\/p>\n\n\n\n

Image Source<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

OpenAI has introduced a new ChatGPT feature called \u201cshopping research\u201d to help users plan holiday purchases more easily. Any shopping-related question in ChatGPT will automatically activate the feature. OpenAI Adds New \u201cShopping Research\u201d Tool to Assist Holiday Buyers The rollout applies to all ChatGPT users \u2014 both free and paid \u2014 on mobile and web. […]<\/p>\n","protected":false},"author":25,"featured_media":1303098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[584,8866],"class_list":["post-1303032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chatgpt","tag-online-shopping"],"acf":[],"yoast_head":"\nChatGPT Creates Online Shopping Guide For Buyers, For Free! - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/chatgpt-creates-online-shopping-guide-for-buyers-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Creates Online Shopping Guide For Buyers, For Free! - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"OpenAI has introduced a new ChatGPT feature called \u201cshopping research\u201d to help users plan holiday purchases more easily. 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