With the aim to reclaim the sparkle it lost as its badge slipped into the mass-market crowd, the Honda is rising again as a phoenix. As a part of 10-model strategy for the remaining half of this decade, Honda plans to import a trio of halo models\u2014the Prelude coupe, the ZR-V hybrid and the all-electric 0 SUV\u2014between 2026 and 2027, ahead of locally built 0 Alpha EV that is slated to be released in 2027. The move aims to reignite consumer aspiration while spotlighting Honda\u2019s global engineering prowess, particularly in hybrids and next-generation EV technology.<\/p>\n\n\n\n Let\u2019s have a look at a decade ago, Honda\u2019s brand hierarchy was clear as well as aspirations \u2013 at the top they had Accord and CR-V, then they had Civic in the middle, with City as an entry point.<\/p>\n\n\n\n With the introduction of budget-leaning models like the Amaze, Brio, BR-V, Jazz and WR-V, their brand equity was diluted. Profit-driven rationalisation then led to the discontinuation of these models, the shutdown of the Greater Noida plant, and the exit of global nameplates such as the Civic and CR-V. With this, the brand got to be perceived as an overly mass-focused bran, with little to no awareness and acknowledgement of Honda\u2019s international prowess<\/p>\n\n\n\n Halo Imports and the Road Ahead<\/strong><\/p>\n\n\n\n To rekindle and pique the interest of consumers, Honda is now turning towards targeted imports. With Prelude hybrid couple, slated to arrive in early 2026, Honda is bringing back an iconic nameplate that shall come with a 200hp, 2.0-litre hybrid setup and simulated shifts. India-specific adaptations like E20 compliance are underway, though its modest performance and expected Rs 80-lakh pricing may limit its halo impact. The ZR-V hybrid, due end-2026, is the most practical import: a premium crossover with a 180hp hybrid powertrain and AWD. Priced at Rs 50-60 lakh, it will serve as a crucial hybrid showcase despite niche volumes.<\/p>\n\n\n\n Honda\u2019s true flagship, the imported 0 SUV, arrives in mid-2027 on the new 0 Series EV platform, offering 80\u2013100\u202fkWh batteries, ~500\u202fkm range, and advanced tech. Positioned above the locally built 0 Alpha, it will lead Honda\u2019s EV ambitions. The key challenge is consistency\u2014these imports must reflect a sustained commitment to revive the brand\u2019s emotional appeal in India.<\/p>\n\n\n\n![\"\"](\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-22-at-1.45.03-PM-1024x581.png\")
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