{"id":1301737,"date":"2025-10-24T12:12:50","date_gmt":"2025-10-24T06:42:50","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1301737"},"modified":"2025-10-24T12:13:20","modified_gmt":"2025-10-24T06:43:20","slug":"govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/","title":{"rendered":"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion"},"content":{"rendered":"\n<p>Artificial Intelligence (AI) has made generating photorealistic images and videos as simple as typing a description. Since 2024, such <strong>AI-generated deepfakes<\/strong> have become widespread on social media, ranging from low-budget advertisements to high-budget political caricatures. While major electoral or societal crises have not yet materialized in India, concerns remain over the potential for <strong>disinformation and viral misleading content<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png\" alt=\"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion\" class=\"wp-image-1301749\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Government\u2019s Proposed Labelling Requirement<\/strong><\/h2>\n\n\n\n<p>To address these risks, the <strong>Union government<\/strong> has proposed an amendment to the <strong>IT Rules, 2021<\/strong>, making it mandatory to label AI-generated content. This move is intended to provide transparency to Internet users, helping them identify synthetic media and reduce the likelihood of being misled by photorealistic AI creations. Public personalities have often raised complaints, sometimes in court, about the misuse of their likeness in unauthorized AI-generated projects.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industry Precedents and Global Trends<\/strong><\/h2>\n\n\n\n<p>Unlike past interventions, such as <strong>mandatory smoking warnings in cinemas and OTT platforms<\/strong>, this labelling initiative has <strong>industry backing<\/strong>. Companies like <strong>Meta<\/strong> already label AI-generated content on Facebook, while global collaborations such as the <strong>Coalition for Content Provenance and Authenticity (C2PA)<\/strong> focus on digital provenance, borrowing concepts from art appraisal to verify authenticity. These trends signal a growing recognition that transparency is preferable to outright bans.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges and Considerations<\/strong><\/h2>\n\n\n\n<p>The IT Rules were not originally tested in Parliament for regulating AI-generated content. Critics argue that <strong>subordinate legislation may be insufficient<\/strong> to address evolving AI technologies. Effective implementation will require <strong>agile follow-up<\/strong>, including relaxing outdated rules and introducing new safeguards as needed.<\/p>\n\n\n\n<p>Furthermore, India\u2019s status as the <strong>world\u2019s second-largest AI user base<\/strong> highlights the need for proactive governance to prevent the sudden virality of false content. Labelling is a step forward, but <strong>verification mechanisms and public awareness<\/strong> will be key to its success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>Mandatory labelling could set a precedent for <strong>responsible AI use<\/strong>, balancing innovation with societal safeguards. By combining regulatory oversight with industry cooperation, India has the potential to lead in <strong>ethical and transparent AI content governance<\/strong>, minimizing harm while maintaining creative and technological growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) has made generating photorealistic images and videos as simple as typing a description. Since 2024, such AI-generated deepfakes have become widespread on social media, ranging from low-budget advertisements to high-budget political caricatures. While major electoral or societal crises have not yet materialized in India, concerns remain over the potential for disinformation and [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1301749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8868],"class_list":["post-1301737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ai-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Artificial Intelligence (AI) has made generating photorealistic images and videos as simple as typing a description. Since 2024, such AI-generated deepfakes have become widespread on social media, ranging from low-budget advertisements to high-budget political caricatures. While major electoral or societal crises have not yet materialized in India, concerns remain over the potential for disinformation and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T06:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T06:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/\",\"url\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/\",\"name\":\"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png\",\"datePublished\":\"2025-10-24T06:42:50+00:00\",\"dateModified\":\"2025-10-24T06:43:20+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png\",\"width\":1000,\"height\":465},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\",\"name\":\"Mohul Ghosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"caption\":\"Mohul Ghosh\"},\"url\":\"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/","og_locale":"en_US","og_type":"article","og_title":"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Artificial Intelligence (AI) has made generating photorealistic images and videos as simple as typing a description. Since 2024, such AI-generated deepfakes have become widespread on social media, ranging from low-budget advertisements to high-budget political caricatures. While major electoral or societal crises have not yet materialized in India, concerns remain over the potential for disinformation and [&hellip;]","og_url":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2025-10-24T06:42:50+00:00","article_modified_time":"2025-10-24T06:43:20+00:00","og_image":[{"width":1000,"height":465,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png","type":"image\/png"}],"author":"Mohul Ghosh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mohul Ghosh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/","url":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/","name":"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png","datePublished":"2025-10-24T06:42:50+00:00","dateModified":"2025-10-24T06:43:20+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png","width":1000,"height":465},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/govt-wants-mandatory-labeling-of-ai-generated-content-seeks-public-opinion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Govt Wants Mandatory Labeling Of AI Generated Content; Seeks Public Opinion"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7","name":"Mohul Ghosh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","caption":"Mohul Ghosh"},"url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/ify-2-4.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1301737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1301737"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1301737\/revisions"}],"predecessor-version":[{"id":1301750,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1301737\/revisions\/1301750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1301749"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1301737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1301737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1301737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}