{"id":1301670,"date":"2025-10-23T08:32:51","date_gmt":"2025-10-23T03:02:51","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1301670"},"modified":"2025-10-23T08:35:51","modified_gmt":"2025-10-23T03:05:51","slug":"zoho-will-launch-payment-app-called-zoho-pay-to-challenge-google-pay-phone-pe","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/zoho-will-launch-payment-app-called-zoho-pay-to-challenge-google-pay-phone-pe\/","title":{"rendered":"Zoho Will Launch Payment App Called Zoho Pay To Challenge Google Pay, Phone Pe"},"content":{"rendered":"\n

Zoho Corporation is set to step into the consumer payments arena with Zoho Pay<\/em>, a secure digital payments app that will enable users to send and receive money, make payments, and perform seamless financial transactions. The app will also be embedded within Arattai<\/em>, Zoho\u2019s homegrown chat platform, offering in-chat payment capabilities.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

According to Sivaramakrishnan Iswaran, CEO of Zoho Payments Tech, the product reflects Zoho\u2019s long-term vision to build a comprehensive and sustainable financial ecosystem.<\/p>\n\n\n\n

\n\n\n\n

Smooth, Secure, and Integrated Payments<\/strong><\/h3>\n\n\n\n

Zoho Pay<\/em> is designed to deliver a smooth, secure, and unified payment experience. By integrating<\/a> with Arattai<\/em>, users can make real-time payments directly within their conversations\u2014mirroring a feature similar to WhatsApp Pay, but with Zoho\u2019s signature focus on privacy and organic product growth.<\/p>\n\n\n\n

The platform will soon be available as a standalone app, with phased rollout expected over the coming months.<\/p>\n\n\n\n

\n\n\n\n

Expanding the Fintech Horizon<\/strong><\/h3>\n\n\n\n

Beyond payments, Zoho is gearing up to expand into broader financial services. The company plans to venture into lending, broking, insurance, and wealthtech<\/strong>, complementing its existing offerings such as Zoho Books, Zoho Payroll, and the new Zoho Billing<\/em> solution for invoicing and subscription management.<\/p>\n\n\n\n

Iswaran emphasized that Zoho\u2019s fintech strategy is \u201cincremental yet holistic,\u201d focusing on sustainable, profitable growth rather than aggressive expansion.<\/p>\n\n\n\n

\n\n\n\n

Arattai: From Messaging to Money<\/strong><\/h3>\n\n\n\n

Launched in 2021 as a privacy-first alternative to global chat apps, Arattai<\/em> has evolved into a versatile communication platform supporting group chats, video calls, and file sharing. With Zoho Pay integration, Arattai users will soon be able to complete transactions without leaving their chat screen\u2014bridging communication and commerce in one secure space.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zoho Corporation is set to step into the consumer payments arena with Zoho Pay, a secure digital payments app that will enable users to send and receive money, make payments, and perform seamless financial transactions. The app will also be embedded within Arattai, Zoho\u2019s homegrown chat platform, offering in-chat payment capabilities. According to Sivaramakrishnan Iswaran, […]<\/p>\n","protected":false},"author":30,"featured_media":1301679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8860],"class_list":["post-1301670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-zoho-pay"],"acf":[],"yoast_head":"\nZoho Will Launch Payment App Called Zoho Pay To Challenge Google Pay, Phone Pe - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/zoho-will-launch-payment-app-called-zoho-pay-to-challenge-google-pay-phone-pe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho Will Launch Payment App Called Zoho Pay To Challenge Google Pay, Phone Pe - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Zoho Corporation is set to step into the consumer payments arena with Zoho Pay, a secure digital payments app that will enable users to send and receive money, make payments, and perform seamless financial transactions. 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