{"id":1301490,"date":"2025-10-18T09:11:47","date_gmt":"2025-10-18T03:41:47","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1301490"},"modified":"2025-10-18T09:12:17","modified_gmt":"2025-10-18T03:42:17","slug":"after-lady-doctors-8-yr-old-battle-fssai-stops-unauthorized-usage-of-ors-label","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/after-lady-doctors-8-yr-old-battle-fssai-stops-unauthorized-usage-of-ors-label\/","title":{"rendered":"After Lady Doctor’s 8 Yr Old Battle, FSSAI Stops Unauthorized Usage Of ‘ORS’ Label"},"content":{"rendered":"\n

The Food Safety and Standards Authority of India (FSSAI) has issued a landmark order prohibiting food and beverage companies from using the term \u2018Oral Rehydration Salts\u2019 or \u2018ORS\u2019 unless the product\u2019s formulation strictly matches the World Health Organisation (WHO) standards.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The directive, released on October 14, 2025, immediately withdraws previous permissions that allowed the use of \u2018ORS\u2019 as part of trademarks, even with disclaimers such as \u201cNot a WHO-recommended ORS.\u201d The regulator said such labels \u201cmislead consumers through false and deceptive naming,\u201d violating multiple provisions under the Food Safety and Standards Act, 2006.<\/p>\n\n\n\n

\n\n\n\n

The Science Behind True ORS<\/h3>\n\n\n\n

According to WHO, a genuine ORS formula must contain 2.6 grams of sodium chloride, 1.5 grams of potassium chloride, 2.9 grams of sodium citrate, and 13.5 grams of dextrose per litre of water \u2014 maintaining a total osmolarity of 245 mOsm\/L.<\/p>\n\n\n\n

However, several commercial drinks marketed as ORS in India contain up to 120 grams of sugar per litre, nearly 10 times higher than recommended, and provide insufficient electrolytes. Experts warn that such formulations can worsen dehydration instead of treating it, particularly in children.<\/p>\n\n\n\n

\n\n\n\n

A Doctor\u2019s Decade-Long Fight<\/h3>\n\n\n\n

The regulatory shift is the result of a persistent campaign led by Hyderabad-based paediatrician Dr. Sivaranjani Santosh<\/a>. For nearly a decade, she raised concerns about misleading \u201cORS\u201d products and filed a Public Interest Litigation (PIL) in 2022 before the Telangana High Court.<\/p>\n\n\n\n

\u201cThis victory belongs to people\u2019s power \u2014 doctors, advocates, and parents who stood by the truth,\u201d Dr. Sivaranjani said after the FSSAI order.<\/p>\n\n\n\n

\n\n\n\n

A Win for Public Health and Accountability<\/h3>\n\n\n\n

The new regulation is expected to trigger mass relabelling across the food and beverage sector. It also sets a precedent for stricter scrutiny of other misleading \u201chealth\u201d claims in India\u2019s FMCG market \u2014 from so-called immunity boosters to vitamin waters \u2014 marking a new chapter in consumer protection and responsible advertising.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Food Safety and Standards Authority of India (FSSAI) has issued a landmark order prohibiting food and beverage companies from using the term \u2018Oral Rehydration Salts\u2019 or \u2018ORS\u2019 unless the product\u2019s formulation strictly matches the World Health Organisation (WHO) standards. The directive, released on October 14, 2025, immediately withdraws previous permissions that allowed the use […]<\/p>\n","protected":false},"author":30,"featured_media":1301506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[401],"tags":[8831],"class_list":["post-1301490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-ors"],"acf":[],"yoast_head":"\nAfter Lady Doctor's 8 Yr Old Battle, FSSAI Stops Unauthorized Usage Of 'ORS' Label - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/after-lady-doctors-8-yr-old-battle-fssai-stops-unauthorized-usage-of-ors-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After Lady Doctor's 8 Yr Old Battle, FSSAI Stops Unauthorized Usage Of 'ORS' Label - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"The Food Safety and Standards Authority of India (FSSAI) has issued a landmark order prohibiting food and beverage companies from using the term \u2018Oral Rehydration Salts\u2019 or \u2018ORS\u2019 unless the product\u2019s formulation strictly matches the World Health Organisation (WHO) standards. 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