{"id":1301316,"date":"2025-10-14T10:03:47","date_gmt":"2025-10-14T04:33:47","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1301316"},"modified":"2025-10-14T10:04:16","modified_gmt":"2025-10-14T04:34:16","slug":"chatgpt-is-1st-real-threat-for-apple-in-decades-ex-ceo-admits","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/chatgpt-is-1st-real-threat-for-apple-in-decades-ex-ceo-admits\/","title":{"rendered":"ChatGPT Is 1st Real Threat For Apple In Decades, Ex-CEO Admits"},"content":{"rendered":"\n<p>Former Apple CEO <strong>John Sculley<\/strong> has sounded an alarm over Apple\u2019s slow pace in artificial intelligence (AI). Speaking at the <strong>Zeta Live 2025<\/strong> conference, Sculley said <strong>OpenAI represents the first major threat to Apple in decades<\/strong>, as the industry transitions from app-based ecosystems to <strong>agentic AI systems<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/Untitled-design-6-4.png\" alt=\"ChatGPT Is 1st Real Threat For Apple In Decades, Ex-CEO Admits\" class=\"wp-image-1301328\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/Untitled-design-6-4.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/Untitled-design-6-4-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/10\/Untitled-design-6-4-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>He noted that Apple has been <strong>relying on ChatGPT<\/strong> to handle complex user queries on <strong>Siri<\/strong>, underscoring how the company trails rivals such as <strong>Google, Samsung, and OpenAI<\/strong> in AI innovation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cAI Has Not Been a Particular Strength for Apple\u201d<\/strong><\/h3>\n\n\n\n<p>\u201cAI has not been a particular strength for them,\u201d Sculley remarked, emphasizing that the <strong>agentic era<\/strong> \u2014 where smart AI agents can perform tasks across platforms \u2014 will fundamentally reshape how users interact with technology.<\/p>\n\n\n\n<p>\u201cIn the agentic era, we don\u2019t need a lot of apps; it can all be done with smart agents,\u201d he said. He also explained that the shift from selling hardware and apps to <strong>subscription-driven AI services<\/strong> marks a new <a href=\"https:\/\/www.livemint.com\/technology\/tech-news\/former-apple-ceo-explains-why-openai-is-iphone-makers-first-real-competitor-in-decades-11760346325945.html\">business paradigm<\/a> for tech giants.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jony Ive and OpenAI\u2019s Collaboration: A Potential Game-Changer<\/strong><\/h3>\n\n\n\n<p>Sculley also drew attention to reports that <strong>former Apple design chief Jony Ive<\/strong> is working with <strong>OpenAI CEO Sam Altman<\/strong> to develop <strong>AI-first hardware devices<\/strong>. Ive, who was the creative force behind the <strong>iMac, iPod, iPhone, and iPad<\/strong>, could bring Apple-like design finesse to OpenAI\u2019s hardware ambitions.<\/p>\n\n\n\n<p>\u201cIf there\u2019s anyone who can bring that design dimension to OpenAI\u2019s LLM-based systems, it\u2019s Jony Ive,\u201d Sculley added.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who Is John Sculley?<\/strong><\/h3>\n\n\n\n<p>John Sculley served as <strong>Apple\u2019s CEO from 1983 to 1993<\/strong>, having been personally recruited by <strong>Steve Jobs<\/strong>. Ironically, he later became known for ousting Jobs from Apple in 1985. After leaving Apple amid declining profits, Sculley co-founded <strong>Zeta Global<\/strong> in 2007, a data-driven marketing firm where he remained active until his retirement in 2025.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Warning from Apple\u2019s Past<\/strong><\/h3>\n\n\n\n<p>Sculley\u2019s comments highlight growing industry consensus that Apple must <strong>accelerate its AI strategy<\/strong> or risk losing its innovation edge. As OpenAI, Google, and others redefine the future of computing with agentic AI, Apple\u2019s next move could determine whether it leads or lags in the post-app era.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Former Apple CEO John Sculley has sounded an alarm over Apple\u2019s slow pace in artificial intelligence (AI). Speaking at the Zeta Live 2025 conference, Sculley said OpenAI represents the first major threat to Apple in decades, as the industry transitions from app-based ecosystems to agentic AI systems. He noted that Apple has been relying on [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1301328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[55,584],"class_list":["post-1301316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-chatgpt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT Is 1st Real Threat For Apple In Decades, Ex-CEO Admits - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/chatgpt-is-1st-real-threat-for-apple-in-decades-ex-ceo-admits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Is 1st Real Threat For Apple In Decades, Ex-CEO Admits - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Former Apple CEO John Sculley has sounded an alarm over Apple\u2019s slow pace in artificial intelligence (AI). 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