{"id":1300873,"date":"2025-09-29T15:17:10","date_gmt":"2025-09-29T09:47:10","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300873"},"modified":"2025-09-29T15:17:49","modified_gmt":"2025-09-29T09:47:49","slug":"reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/","title":{"rendered":"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market?"},"content":{"rendered":"\n<p>Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, is making waves in the bottled water industry with the launch of <strong>\u201cSURE\u201d mineral water<\/strong> \u2014 a high-quality, budget-friendly alternative priced <strong>20-30% lower<\/strong> than market leaders. The move marks Reliance\u2019s strategic expansion beyond beverages like Campa Cola into daily essentials, targeting the rapidly growing <strong>\u20b930,000 crore packaged water market<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"598\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png\" alt=\"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market?\" class=\"wp-image-1300882\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png 1016w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM-300x177.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM-768x452.png 768w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Purity Meets Affordability: SURE\u2019s Product Lineup<\/h2>\n\n\n\n<p>\u201cSURE\u201d water is designed to deliver <strong>safe, mineral-enriched hydration<\/strong> at competitive prices. Each bottle undergoes <strong>reverse osmosis and UV purification<\/strong> to meet BIS standards while retaining essential minerals for health and taste. Packaged in eco-friendly PET bottles, it caters to households, offices, and on-the-go users alike.<\/p>\n\n\n\n<p><strong>Key product variants:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Variant<\/th><th>Capacity<\/th><th>Price (\u20b9)<\/th><th>Discount vs. Peers<\/th><\/tr><\/thead><tbody><tr><td>Small Bottle<\/td><td>250ml<\/td><td>5<\/td><td>20-30% (vs. Bisleri \u20b97)<\/td><\/tr><tr><td>Medium Bottle<\/td><td>500ml<\/td><td>10<\/td><td>20-30% (vs. Kinley \u20b913)<\/td><\/tr><tr><td>Large Bottle<\/td><td>1L<\/td><td>20<\/td><td>20-30% (vs. Aquafina \u20b925)<\/td><\/tr><tr><td>Jar<\/td><td>20L<\/td><td>80<\/td><td>Bulk savings<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Available across <strong>Reliance Retail, JioMart, and Reliance Smart<\/strong>, SURE promises reliable hydration at unmatched value.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Guwahati Plant: The Engine Behind Expansion<\/h2>\n\n\n\n<p>The <strong>February 2025 launch<\/strong> coincides with the inauguration of RCPL\u2019s state-of-the-art <strong>6 lakh sq. ft. bottling plant in Guwahati<\/strong>, built in partnership with Jericho Foods &amp; Beverages LLP.<\/p>\n\n\n\n<p><strong>Key highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capacity:<\/strong> 18 crore liters annually for water, 10 crore liters for soft drinks.<\/li>\n\n\n\n<li><strong>Product Range:<\/strong> SURE, Independence water, Campa Cola, Campa Orange, Campa Lemon, and Power Up.<\/li>\n\n\n\n<li><strong>Job Creation:<\/strong> Over 200 local jobs in Assam.<\/li>\n\n\n\n<li><strong>Technology:<\/strong> High-speed 583 BPM water line and eco-conscious bottling processes.<\/li>\n<\/ul>\n\n\n\n<p>This facility strengthens Reliance\u2019s supply chain in the <strong>Northeast<\/strong>, enabling rapid distribution and pan-India scalability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Market Strategy: Disrupting an Established Sector<\/h2>\n\n\n\n<p>India\u2019s bottled water market, dominated by <strong>Bisleri (25% share)<\/strong>, is ripe for disruption. Reliance is entering aggressively with a <strong>price-leadership model<\/strong>, focusing on <strong>urban and semi-urban consumers<\/strong> seeking affordability without compromising quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Advantages:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing Power:<\/strong> 20\u201330% cheaper than rivals.<\/li>\n\n\n\n<li><strong>Distribution Strength:<\/strong> Access to <strong>18,000+ Reliance Retail outlets<\/strong>.<\/li>\n\n\n\n<li><strong>Regional Focus:<\/strong> Northeast-first rollout before nationwide expansion.<\/li>\n\n\n\n<li><strong>Brand Synergy:<\/strong> Complements Campa\u2019s beverage portfolio and leverages RCPL\u2019s FMCG momentum.<\/li>\n<\/ul>\n\n\n\n<p>Analysts believe this approach could challenge existing players and help Reliance capture <strong>5\u201310% market share by FY26<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Ahead: Sustainability and Competition<\/h2>\n\n\n\n<p>While pricing is a strong differentiator, Reliance must address <strong>environmental concerns<\/strong> around PET waste and ensure <strong>authentic mineral sourcing<\/strong>. Additionally, competitors like Bisleri and Aquafina may counter with <strong>discount campaigns<\/strong> and loyalty programs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: A Bold Bet on Value Hydration<\/h2>\n\n\n\n<p>With \u201cSURE,\u201d Reliance is not just selling water \u2014 it\u2019s building a <strong>strategic foothold in a high-demand essential category<\/strong>. By combining affordability, purity, and vast distribution, RCPL aims to make <strong>premium hydration accessible to every Indian<\/strong>. If successful, SURE could not only quench consumer demand but also redefine competition in the bottled water industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.financialexpress.com\/business\/brandwagon-reliance-turns-the-taps-on-bottled-water-with-campa-sure-independence-3989911\/\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, is making waves in the bottled water industry with the launch of \u201cSURE\u201d mineral water \u2014 a high-quality, budget-friendly alternative priced 20-30% lower than market leaders. The move marks Reliance\u2019s strategic expansion beyond beverages like Campa Cola into daily essentials, targeting the rapidly growing [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1300882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8752],"class_list":["post-1300873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-reliance-water-bottle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, is making waves in the bottled water industry with the launch of \u201cSURE\u201d mineral water \u2014 a high-quality, budget-friendly alternative priced 20-30% lower than market leaders. The move marks Reliance\u2019s strategic expansion beyond beverages like Campa Cola into daily essentials, targeting the rapidly growing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T09:47:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T09:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1016\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/\",\"url\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/\",\"name\":\"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png\",\"datePublished\":\"2025-09-29T09:47:10+00:00\",\"dateModified\":\"2025-09-29T09:47:49+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png\",\"width\":1016,\"height\":598},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\",\"name\":\"Mohul Ghosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"caption\":\"Mohul Ghosh\"},\"url\":\"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/","og_locale":"en_US","og_type":"article","og_title":"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, is making waves in the bottled water industry with the launch of \u201cSURE\u201d mineral water \u2014 a high-quality, budget-friendly alternative priced 20-30% lower than market leaders. The move marks Reliance\u2019s strategic expansion beyond beverages like Campa Cola into daily essentials, targeting the rapidly growing [&hellip;]","og_url":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2025-09-29T09:47:10+00:00","article_modified_time":"2025-09-29T09:47:49+00:00","og_image":[{"width":1016,"height":598,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png","type":"image\/png"}],"author":"Mohul Ghosh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mohul Ghosh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/","url":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/","name":"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png","datePublished":"2025-09-29T09:47:10+00:00","dateModified":"2025-09-29T09:47:49+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png","width":1016,"height":598},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/reliance-launches-water-bottles-starting-rs-5-under-campa-brand-can-they-disrupt-rs-30000-crore-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Reliance Launches Water Bottles Starting Rs 5 Under Campa Brand: Can They Disrupt Rs 30,000 Crore Market?"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7","name":"Mohul Ghosh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","caption":"Mohul Ghosh"},"url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-at-3.15.36-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1300873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1300873"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1300873\/revisions"}],"predecessor-version":[{"id":1300883,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1300873\/revisions\/1300883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1300882"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1300873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1300873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1300873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}