{"id":1300742,"date":"2025-09-28T09:04:58","date_gmt":"2025-09-28T03:34:58","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300742"},"modified":"2025-09-28T09:05:43","modified_gmt":"2025-09-28T03:35:43","slug":"virat-kohli-is-indias-most-valued-celebrity-brand-at-rs-2000-crore","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/virat-kohli-is-indias-most-valued-celebrity-brand-at-rs-2000-crore\/","title":{"rendered":"Virat Kohli Is India&#8217;s Most Valued Celebrity Brand At Rs 2000 Crore"},"content":{"rendered":"\n<p>The latest Kroll\u2019s Celebrity Brand Valuation Report 2024 reveals that Cricket star Virat Kohli has retained his crown as India\u2019s most valuable celebrity brand for two consecutive years with a valuation of $231.1 million.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Untitled-design-4-4-1280x720-1-1024x576-1.jpeg\" alt=\"Virat Kohli Is India's Most Valued Celebrity Brand At Rs 2000 Crore \" class=\"wp-image-1300749\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Untitled-design-4-4-1280x720-1-1024x576-1.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Untitled-design-4-4-1280x720-1-1024x576-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Untitled-design-4-4-1280x720-1-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Highlights From The Kroll\u2019s Celebrity Brand Valuation Report 2024&nbsp;<\/strong><\/p>\n\n\n\n<p>Basically, this study talks about the combined brand value of the top 25 Indian celebrities at <a href=\"https:\/\/www.exchange4media.com\/marketing-news\/virat-kohli-tops-celebrity-brand-list-with-231-mn-valuation-147815.html\">$2 billion<\/a>, up 8.6% from last year.<\/p>\n\n\n\n<p>The second place is occupied by the actor Ranveer Singh with $170.7 million, while Shah Rukh Khan stood firm at No. 3 with $145.7 million, marking a 21% growth from 2023.<\/p>\n\n\n\n<p>Moving ahead Alia Bhatt got upgraded to the fourth spot at $116.4 million.<\/p>\n\n\n\n<p>Similarly, the cricket legend Sachin Tendulkar saw a sharp rise in endorsements to grab the fifth position with $112.2 million.<\/p>\n\n\n\n<p>It appears that the rankings witnessed strong upward movement for actors such as Kriti Sanon (No. 19, $44.8 mn), Tamannaah Bhatia (No. 21, $40.4 mn), and Ananya Panday, who entered the top 25 for the first time at No. 25 ($35.2 mn).&nbsp;<\/p>\n\n\n\n<p>Besides this, the cricketer Jasprit Bumrah also made headlines with a meteoric rise to No. 22, clocking $38.1 mn in brand value.<\/p>\n\n\n\n<p>Some of them saw a drop too as Salman Khan slipped to No. 16 with $57 mn from 10th place last year and Ayushmann Khurrana also dropped to 23rd place at $36.1 mn.<\/p>\n\n\n\n<p><strong>Shifting Audience Preferences At The Box Office&nbsp;<\/strong><\/p>\n\n\n\n<p>This Kroll report also indicates the shifting audience preferences at the box office.&nbsp;<\/p>\n\n\n\n<p>For instance, south Indian cinema captured 47.7% of the market in 2024 while overtaking Hindi cinema which slipped to 39.5%.&nbsp;<\/p>\n\n\n\n<p>On the other hand, OTT platforms also emerged as a dominant force during this time as it contributed more than half of revenues for major releases.<\/p>\n\n\n\n<p>The re-releases became a big draw this time as Jab We Met and Tumbbad outperformed their original runs by earning ~50% and ~70% of their lifetime collections during re-releases.&nbsp;<\/p>\n\n\n\n<p>Tollywood is not behind as its blockbuster Ghilli added 35% to its overall tally with its theatrical comeback, proving nostalgia is a winning formula.<\/p>\n\n\n\n<p>&nbsp;\u201cIn 2024 we witnessed that the future of Indian cinema lies in synergy. OTT content and theatres complement each other. Re-releases have also put theatres back on the map, reaffirming that nothing can replace the feeling of watching a film on the big screen,\u201d said Umakanta Panigrahi, Managing Director, Valuation Advisory Services, Kroll.<\/p>\n\n\n\n<p>When it comes to the <a href=\"https:\/\/www.exchange4media.com\/marketing-news\/virat-kohli-tops-celebrity-brand-list-with-231-mn-valuation-147815.html\">Celebrity Brand Valuation Report<\/a> by Kroll, it evaluates the power of celebrity brands based on endorsement portfolios, social media influence, and industry reach.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest Kroll\u2019s Celebrity Brand Valuation Report 2024 reveals that Cricket star Virat Kohli has retained his crown as India\u2019s most valuable celebrity brand for two consecutive years with a valuation of $231.1 million. Highlights From The Kroll\u2019s Celebrity Brand Valuation Report 2024&nbsp; Basically, this study talks about the combined brand value of the top [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1300749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8742,1246],"class_list":["post-1300742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-celebrity-brand","tag-virat-kohli"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virat Kohli Is India&#039;s Most Valued Celebrity Brand At Rs 2000 Crore - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/virat-kohli-is-indias-most-valued-celebrity-brand-at-rs-2000-crore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virat Kohli Is India&#039;s Most Valued Celebrity Brand At Rs 2000 Crore - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The latest Kroll\u2019s Celebrity Brand Valuation Report 2024 reveals that Cricket star Virat Kohli has retained his crown as India\u2019s most valuable celebrity brand for two consecutive years with a valuation of $231.1 million. 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