{"id":1300684,"date":"2025-09-25T14:08:54","date_gmt":"2025-09-25T08:38:54","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300684"},"modified":"2025-09-25T14:09:36","modified_gmt":"2025-09-25T08:39:36","slug":"offline-smartphone-sale-reduce-by-40-due-to-online-sales","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/offline-smartphone-sale-reduce-by-40-due-to-online-sales\/","title":{"rendered":"Offline Smartphone Sale Reduce By 40% Due To Online Sales"},"content":{"rendered":"\n

India\u2019s offline mobile phone market is witnessing a sharp slowdown, with sales plunging nearly 40% in the last 10 days<\/strong>, according to industry executives and market trackers. The slump is attributed to consumers holding off purchases in anticipation of heavy discounts during Flipkart and Amazon\u2019s flagship festive sales<\/strong>, which began at midnight on Monday.<\/p>\n\n\n\n

\"Offline<\/figure>\n\n\n\n

Online Discounts Lure Buyers Away<\/h3>\n\n\n\n

Both e-commerce giants rolled out steep discounts on premium smartphones, especially<\/a> Apple\u2019s iPhone 16 series<\/strong> and Samsung\u2019s Galaxy S24 FE<\/strong>, which immediately diverted consumer attention online. Offline retailers say they are struggling to match the aggressive pricing strategies of these platforms. \u201cStocks of high-demand models are mostly diverted to online channels,\u201d said Kailash Lakhyani<\/strong>, chairman of the All India Mobile Retailers Association.<\/p>\n\n\n\n

Apple and Samsung reportedly supplied around 2 million units each<\/strong> for the initial sale, while other brands collectively provided 3\u20134 million units<\/strong>. The shortage of popular models at offline stores has forced retailers to hold onto older iPhone variants, which they\u2019re unable to sell due to customer demands for similar discounts.<\/p>\n\n\n\n

No Relief From GST, Expectation of Recovery<\/h3>\n\n\n\n

The industry\u2019s long-standing demand to reduce GST on mobile phones from 18%<\/strong> \u2014 by classifying them as essential goods \u2014 remains unmet, offering no relief to slowing sales. Despite this, offline retailers remain hopeful, predicting that footfall will recover<\/strong> once online inventories deplete. They expect sales to double month-on-month<\/strong> and grow by 20% year-on-year<\/strong> during the festive season.<\/p>\n\n\n\n

Online Platforms Witness Record Demand<\/h3>\n\n\n\n

Early insights from Counterpoint Research<\/strong> show a strong start for e-commerce platforms, with festive season smartphone shipments expected to rise 4% year-on-year in volume<\/strong> and 11% in value<\/strong>, driven by high-end models.<\/p>\n\n\n\n

Platforms also deployed tactics to fuel demand. According to CCS Insights\u2019 Ekta Mittal<\/strong>, Flipkart leveraged FOMO (fear of missing out)<\/strong> by releasing inventory gradually and frequently tweaking bank offers and delivery schedules. The iPhone 16 base model<\/strong> was priced as low as \u20b951,999<\/strong>, about 35% below its launch price<\/strong>, although prices of popular models surged by 5%<\/strong> due to overwhelming demand.<\/p>\n\n\n\n

While online platforms are thriving, offline retailers are bracing for a delayed sales recovery \u2014 one that typically accelerates closer to Diwali<\/strong>.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

India\u2019s offline mobile phone market is witnessing a sharp slowdown, with sales plunging nearly 40% in the last 10 days, according to industry executives and market trackers. The slump is attributed to consumers holding off purchases in anticipation of heavy discounts during Flipkart and Amazon\u2019s flagship festive sales, which began at midnight on Monday. Online […]<\/p>\n","protected":false},"author":30,"featured_media":1300693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[8737],"class_list":["post-1300684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-smartphone-sale"],"acf":[],"yoast_head":"\nOffline Smartphone Sale Reduce By 40% Due To Online Sales - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/offline-smartphone-sale-reduce-by-40-due-to-online-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline Smartphone Sale Reduce By 40% Due To Online Sales - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"India\u2019s offline mobile phone market is witnessing a sharp slowdown, with sales plunging nearly 40% in the last 10 days, according to industry executives and market trackers. 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