{"id":1300454,"date":"2025-09-21T10:19:25","date_gmt":"2025-09-21T04:49:25","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300454"},"modified":"2025-09-21T10:21:34","modified_gmt":"2025-09-21T04:51:34","slug":"india-now-has-60-crore-ott-users-14-crore-paid-ott-users","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/india-now-has-60-crore-ott-users-14-crore-paid-ott-users\/","title":{"rendered":"India Now Has 60 Crore OTT Users; 14 Crore Paid OTT Users"},"content":{"rendered":"\n<p><strong>India\u2019s OTT Audience Reaches 601.2 Million in 2025<\/strong><\/p>\n\n\n\n<p>India\u2019s digital video world is growing fast. The latest Ormax OTT Audience Report for 2025 shows that there are now <strong>601.2 million<\/strong> OTT users in India \u2014 about <strong>41.1%<\/strong> of the population. Out of these, <strong>148.2 million<\/strong> are paying subscribers, which means more people are willing to pay for streaming than ever before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Amazon-Netflix-Hotstar-1280x720-1-1024x576.jpeg\" alt=\"India Now Has 60 Crore OTT Users; 14 Crore Paid OTT Users\" class=\"wp-image-1300508\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Amazon-Netflix-Hotstar-1280x720-1-1024x576.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Amazon-Netflix-Hotstar-1280x720-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Amazon-Netflix-Hotstar-1280x720-1-768x432.jpeg 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Amazon-Netflix-Hotstar-1280x720-1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Move from Phones to Bigger Screens<\/strong><\/h2>\n\n\n\n<p>This is the fifth report from Ormax Media, and it comes from a survey of <a href=\"https:\/\/www.timesnownews.com\/business-economy\/industry\/indias-ott-users-reach-601-million-paid-subscriptions-cross-148-million-report-article-152828974\/amp?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts\"><strong>15,600<\/strong> people from both cities and villages.<\/a> The study digs into how people use OTT services, what they pay for, and what devices they use. It\u2019s the kind of data that content makers, advertisers, and streaming services really need to know.<\/p>\n\n\n\n<p>One of the most striking things in the report: Connected TVs are catching on fast. There are <strong>129.2 million<\/strong> people using Connected TVs in India now, which is up by <strong>87%<\/strong> from last year. That means somewhere between <strong>35\u201340 million homes<\/strong> have access to them. India, which until now has largely been a phone-first OTT market, is slowly shifting toward viewing on bigger screens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Changing Habits, More Variety<\/strong><\/h2>\n\n\n\n<p>Shailesh Kapoor, the Founder &amp; CEO of Ormax Media, called the growth in Connected TVs \u201cespecially striking.\u201d He said the report gives \u201ctrusted third\u2011party insights\u201d into the streaming business. The 2025 version now also includes new chapters on how much time people spend on digital content, which languages they prefer, what kinds of content formats they like, and how their overall media use is changing. According to Keerat Grewal (Head of Business Development, Ormax), these additions make the findings more actionable for advertisers and platforms.<\/p>\n\n\n\n<p>India\u2019s OTT population grew by about <strong>10%<\/strong> this year \u2014 not as high as the <strong>13\u201114%<\/strong> growth seen in 2023\u201124, but still solid. What\u2019s driving the growth? Better broadband connections, more households getting Connected TVs, and the rise of regional language content. Ormax breaks the user base down by age, gender, social class, and geography \u2014 and that shows a lot of diversity among OTT viewers. For creators, streamers, and brands, that diversity means there are many opportunities \u2014 if you understand what different groups want.<\/p>\n\n\n\n<p><strong>Summary:<\/strong><br>India now has <strong>601.2 million<\/strong> OTT users, of which <strong>148.2 million<\/strong> pay. Connected TV users surged by <strong>87%<\/strong> to <strong>129.2 million<\/strong>, showing people are shifting from phone-first to bigger screen viewing. Growth continues, thanks to broadband, regional content, and varying viewer preferences.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s OTT Audience Reaches 601.2 Million in 2025 India\u2019s digital video world is growing fast. The latest Ormax OTT Audience Report for 2025 shows that there are now 601.2 million OTT users in India \u2014 about 41.1% of the population. Out of these, 148.2 million are paying subscribers, which means more people are willing to [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1300508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[182],"class_list":["post-1300454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ott"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India Now Has 60 Crore OTT Users; 14 Crore Paid OTT Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/india-now-has-60-crore-ott-users-14-crore-paid-ott-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Now Has 60 Crore OTT Users; 14 Crore Paid OTT Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"India\u2019s OTT Audience Reaches 601.2 Million in 2025 India\u2019s digital video world is growing fast. The latest Ormax OTT Audience Report for 2025 shows that there are now 601.2 million OTT users in India \u2014 about 41.1% of the population. 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