{"id":1300348,"date":"2025-09-17T08:25:55","date_gmt":"2025-09-17T02:55:55","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300348"},"modified":"2025-09-17T08:26:41","modified_gmt":"2025-09-17T02:56:41","slug":"swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99\/","title":{"rendered":"Swiggy Launches Its 7th App: Toing For Affordable Food Starting Rs 99"},"content":{"rendered":"\n<p>Food delivery giant <strong>Swiggy<\/strong> has unveiled its seventh app, <strong>Toing<\/strong>, aimed at affordable meal options for students and young professionals. With order prices typically ranging from \u20b9100\u2013150, Toing enters a competitive space dominated by <strong>Zepto Cafe<\/strong> and <strong>Rapido\u2019s Ownly<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"556\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-17-at-8.25.15\u202fAM.png\" alt=\"Swiggy Launches Its 7th App: Toing For Affordable Food Starting Rs 99\" class=\"wp-image-1300353\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-17-at-8.25.15\u202fAM.png 948w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-17-at-8.25.15\u202fAM-300x176.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-17-at-8.25.15\u202fAM-768x450.png 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why Pune First?<\/h3>\n\n\n\n<p>Unlike previous launches in Bengaluru, Swiggy chose <strong>Pune<\/strong> as the testing ground for Toing. The city, with its large base of students and young professionals, represents a market segment that prioritizes <strong>affordability over variety<\/strong>. Toing is currently operational in <strong>Kothrud, Hinjewadi, Wakad, Aundh, and Pimple Saudagar<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Toing Offers<\/h3>\n\n\n\n<p>Unlike Swiggy\u2019s <strong>\u20b999 Store<\/strong>, which lists budget-friendly items on the main app, and <strong>Snacc<\/strong>, a standalone quick-service app for canteen-style food, Toing focuses on <strong>small but complete meals<\/strong> such as mini-thalis, burgers, sandwiches, cakes, and desserts. Importantly, these offerings come from <strong>partner restaurants<\/strong>, unlike Zepto Cafe which relies on cloud kitchens.<\/p>\n\n\n\n<p>Visually, Toing also differentiates itself with a <strong>green and pink colour scheme<\/strong>, targeting a younger audience, instead of Swiggy\u2019s familiar orange branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Standing Out from Rivals<\/h3>\n\n\n\n<p>With Toing, Swiggy is directly challenging <strong>Zepto Cafe<\/strong> and <strong>Rapido\u2019s Ownly<\/strong>. While Zepto Cafe appeals to workplace users with quick meals and beverages, Toing provides a broader range of <strong>restaurant-sourced dishes<\/strong>. Interestingly, the launch comes just as reports surfaced about Swiggy selling its stake in Rapido for <strong>\u20b92,500 crore<\/strong>, highlighting the competitive strategies unfolding in India\u2019s quick-service food sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Impact<\/h3>\n\n\n\n<p>The launch underlines Swiggy\u2019s strategy of creating <strong>niche standalone apps<\/strong>, similar to Instamart, to capture new user segments. Although Toing currently has <strong>no immediate plans for large-scale expansion<\/strong>, the move signals Swiggy\u2019s intent to <strong>fortify its affordable food offerings<\/strong> before competitors capture the space.<\/p>\n\n\n\n<p>Meanwhile, Swiggy\u2019s stock reflected investor optimism, rising <strong>1.13% on the BSE<\/strong> even as the Sensex slipped 0.15% on the same day.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbctv18.com\/business\/startup\/swiggy-launch-toing-affordable-price-conscious-app-19674595.htm\">Image<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery giant Swiggy has unveiled its seventh app, Toing, aimed at affordable meal options for students and young professionals. With order prices typically ranging from \u20b9100\u2013150, Toing enters a competitive space dominated by Zepto Cafe and Rapido\u2019s Ownly. Why Pune First? Unlike previous launches in Bengaluru, Swiggy chose Pune as the testing ground for [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1300353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[581],"tags":[179,8700],"class_list":["post-1300348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-swiggy","tag-toing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiggy Launches Its 7th App: Toing For Affordable Food Starting Rs 99 - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiggy Launches Its 7th App: Toing For Affordable Food Starting Rs 99 - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Food delivery giant Swiggy has unveiled its seventh app, Toing, aimed at affordable meal options for students and young professionals. With order prices typically ranging from \u20b9100\u2013150, Toing enters a competitive space dominated by Zepto Cafe and Rapido\u2019s Ownly. Why Pune First? Unlike previous launches in Bengaluru, Swiggy chose Pune as the testing ground for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T02:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T02:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-17-at-8.25.15\u202fAM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"948\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99\/\",\"url\":\"https:\/\/trak.in\/stories\/swiggy-launches-its-7th-app-toing-for-affordable-food-starting-rs-99\/\",\"name\":\"Swiggy Launches Its 7th App: Toing For Affordable Food Starting Rs 99 - Trak.in - Indian Business of Tech, Mobile &amp; 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