{"id":1300205,"date":"2025-09-14T10:58:03","date_gmt":"2025-09-14T05:28:03","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300205"},"modified":"2025-09-14T10:58:45","modified_gmt":"2025-09-14T05:28:45","slug":"87-indian-adults-now-spend-72-minutes-daily-on-youtube-more-than-tv","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/87-indian-adults-now-spend-72-minutes-daily-on-youtube-more-than-tv\/","title":{"rendered":"87% Indian Adults Now Spend 72 Minutes Daily On Youtube, More Than TV"},"content":{"rendered":"\n<p>A new survey by YouTube has revealed that <strong>87% of Indian viewers aged 18 and above use the platform daily<\/strong>, overtaking both traditional television and video-on-demand services. With Indian adults spending more than <strong>72 minutes each day<\/strong> on YouTube, the platform is now the undisputed leader in digital entertainment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2024-12-15-at-11.12.31\u202fAM-1024x492-1.png\" alt=\"\" class=\"wp-image-1300211\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2024-12-15-at-11.12.31\u202fAM-1024x492-1.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2024-12-15-at-11.12.31\u202fAM-1024x492-1-300x144.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2024-12-15-at-11.12.31\u202fAM-1024x492-1-768x369.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Changing Viewer Habits<\/h2>\n\n\n\n<p>The findings, shared at <strong>Brandcast 2025<\/strong>, highlight a major shift in how Indians <a href=\"https:\/\/www.storyboard18.com\/digital\/indian-adults-spend-over-72-minutes-a-day-on-youtube-overtaking-tv-80834.htm\">consume<\/a> content. Viewers are increasingly prioritizing <strong>personalized and interactive experiences<\/strong> over one-size-fits-all broadcasting. Gunjan Soni, Country Managing Director of YouTube India, described this change as India\u2019s transition to a \u201cNew TV.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile and Connected TV Growth<\/h2>\n\n\n\n<p>YouTube\u2019s growth spans both <strong>mobile devices and television screens<\/strong>. By June 2025, <strong>YouTube Shorts<\/strong> had attracted over <strong>650 million logged-in monthly viewers worldwide<\/strong>. In India, the <strong>Connected TV audience<\/strong> surged to <strong>75 million adults<\/strong> in April 2025. This dual-screen dominance demonstrates how YouTube is reshaping entertainment across platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Platform for All Audiences<\/h2>\n\n\n\n<p>From urban millennials to rural households, YouTube\u2019s reach cuts across demographics. The platform\u2019s versatility\u2014ranging from short-form videos and tutorials to live streams and entertainment\u2014has made it a <strong>one-stop destination<\/strong> for diverse audience needs. This adaptability has positioned YouTube as the natural replacement for traditional TV in millions of homes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising Innovations<\/h2>\n\n\n\n<p>Recognizing this momentum, YouTube unveiled new advertising tools at Brandcast 2025. Key features include <strong>Immersive Masthead on Connected TV<\/strong>, enhanced <strong>urban-rural targeting capabilities<\/strong>, and a <strong>Creator Partnerships Hub<\/strong> to connect brands with creators more effectively. These innovations aim to help businesses engage with India\u2019s increasingly digital-first consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redefining the Entertainment Landscape<\/h2>\n\n\n\n<p>YouTube is no longer just a video-sharing platform\u2014it has become a <strong>cultural and commercial powerhouse<\/strong>. With growing screen time, expanding reach, and advertising innovation, YouTube is redefining India\u2019s entertainment landscape and solidifying its role as the <strong>new television<\/strong> for a generation seeking choice, interaction, and personalization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey by YouTube has revealed that 87% of Indian viewers aged 18 and above use the platform daily, overtaking both traditional television and video-on-demand services. With Indian adults spending more than 72 minutes each day on YouTube, the platform is now the undisputed leader in digital entertainment. Changing Viewer Habits The findings, shared [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1300211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[846,233],"class_list":["post-1300205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-tv","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>87% Indian Adults Now Spend 72 Minutes Daily On Youtube, More Than TV - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/87-indian-adults-now-spend-72-minutes-daily-on-youtube-more-than-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"87% Indian Adults Now Spend 72 Minutes Daily On Youtube, More Than TV - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"A new survey by YouTube has revealed that 87% of Indian viewers aged 18 and above use the platform daily, overtaking both traditional television and video-on-demand services. With Indian adults spending more than 72 minutes each day on YouTube, the platform is now the undisputed leader in digital entertainment. 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