{"id":1300007,"date":"2025-09-10T08:36:33","date_gmt":"2025-09-10T03:06:33","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1300007"},"modified":"2025-09-10T08:37:14","modified_gmt":"2025-09-10T03:07:14","slug":"indians-prefer-non-pro-iphone-models-with-128gb-storage-croma-research","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/indians-prefer-non-pro-iphone-models-with-128gb-storage-croma-research\/","title":{"rendered":"Indians Prefer Non Pro iPhone Models With 128GB Storage – Croma Research"},"content":{"rendered":"\n

A new Croma study shows that affordability drives iPhone sales in India, with non-Pro models accounting for 86% of purchases. Premium Pro and Pro Max variants together contribute only 14%, highlighting India\u2019s value-conscious market. Students, young professionals, and everyday consumers prefer devices that deliver the Apple experience without stretching budgets.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

128GB Variant Is The Top Choice<\/h3>\n\n\n\n

When it comes to storage, 128GB reigns supreme, capturing nearly 75% of total sales. The 256GB variant <\/a>contributes 24.4%, while higher capacities like 512GB and 1TB together account for less than 1%. This reliance on mid-tier storage is aided by widespread adoption of cloud services like iCloud and Google Drive, reducing the need for larger onboard space.<\/p>\n\n\n\n

Maharashtra Tops iPhone Demand<\/h3>\n\n\n\n

Geographically, Maharashtra leads iPhone sales with a 25% share, followed by Gujarat (11%) and Delhi (10%). Urban centers like Mumbai, Pune, and Ahmedabad remain strongholds, driven by affluent professionals and tech-savvy youth. Bengaluru also plays a notable role thanks to its thriving IT ecosystem. These insights could guide Apple\u2019s marketing focus for the iPhone 17 launch.<\/p>\n\n\n\n

Classic Colours Lead Preferences<\/h3>\n\n\n\n

Indian buyers prefer timeless hues, with Black (26.2%), Blue (23.8%), and White (20.2%) emerging as the top choices. This suggests a cultural tilt toward elegant, versatile designs that work well in both professional and festive settings. Apple may consider more India-specific finishes for future models.<\/p>\n\n\n\n

Upgrade Culture And AppleCare Adoption Rising<\/h3>\n\n\n\n

The study found that 20.5% of buyers upgraded from older iPhones, showcasing a strong loyalty to the Apple ecosystem. AppleCare adoption is also on the rise, with 17% of buyers opting for device protection\u2014highest among iPhone 16 users (20%). This indicates growing awareness about repair costs and device longevity in India\u2019s challenging climate.<\/p>\n\n\n\n

Why It Matters<\/h3>\n\n\n\n

As Apple prepares to unveil the iPhone 17 series, these findings underline India\u2019s unique market behavior: aspirational yet cost-conscious. Non-Pro models, 128GB storage, and classic colours dominate, while upgrade and protection trends signal a maturing consumer base. For Apple, tailoring offerings to this balance of aspiration and affordability will be key to deepening its footprint in India.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

A new Croma study shows that affordability drives iPhone sales in India, with non-Pro models accounting for 86% of purchases. Premium Pro and Pro Max variants together contribute only 14%, highlighting India\u2019s value-conscious market. Students, young professionals, and everyday consumers prefer devices that deliver the Apple experience without stretching budgets. 128GB Variant Is The Top […]<\/p>\n","protected":false},"author":30,"featured_media":1300020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[8332,3828],"class_list":["post-1300007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chroma","tag-iphone-17"],"acf":[],"yoast_head":"\nIndians Prefer Non Pro iPhone Models With 128GB Storage - Croma Research - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/indians-prefer-non-pro-iphone-models-with-128gb-storage-croma-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indians Prefer Non Pro iPhone Models With 128GB Storage - Croma Research - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"A new Croma study shows that affordability drives iPhone sales in India, with non-Pro models accounting for 86% of purchases. 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