{"id":1299938,"date":"2025-09-07T14:47:45","date_gmt":"2025-09-07T09:17:45","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1299938"},"modified":"2025-09-07T14:48:32","modified_gmt":"2025-09-07T09:18:32","slug":"facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/","title":{"rendered":"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots"},"content":{"rendered":"\n<p>Meta is paying contractors up to <strong>$55 an hour (\u20b95,000)<\/strong> to design AI chatbots with local flavor for <strong>Instagram, WhatsApp, and Messenger<\/strong>, according to job listings reviewed by Business Insider. The company seeks candidates fluent in Hindi, Indonesian, Spanish, or Portuguese, with at least six years of experience in <strong>character creation, storytelling, and prompt engineering<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM-1024x575.png\" alt=\"\" class=\"wp-image-1299941\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM-1024x575.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM-300x168.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM-768x431.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why Cultural Experts, Not Coders<\/h3>\n\n\n\n<p>CEO <strong>Mark Zuckerberg<\/strong> envisions AI companions woven into everyday life, complementing real-world friendships. Unlike traditional engineering roles, these contractors will craft <strong>authentic, culturally resonant AI personalities<\/strong> that connect with global users. The move marks a shift from Meta\u2019s earlier strategy of letting influencers and everyday users build bots through <a href=\"https:\/\/www.indiatoday.in\/technology\/news\/story\/mark-zuckerberg-is-paying-55-an-hour-to-us-contractors-to-build-hindi-ai-chatbots-for-india-says-report-2782915-2025-09-06\"><strong>AI Studio<\/strong>, launched in 2024.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Past Experiments and Failures<\/h3>\n\n\n\n<p>Meta has experimented before. In 2023, it rolled out celebrity alter-ego bots featuring stars like <strong>Kendall Jenner, Tom Brady, and Snoop Dogg<\/strong>. That multimillion-dollar effort fizzled in under a year. AI Studio brought better traction, but Meta now wants tighter control over the personas shaping its platforms, especially in high-growth markets such as India and Indonesia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Risks and Controversies<\/h3>\n\n\n\n<p>Developing digital personalities comes with pitfalls. Investigations revealed that bots once offered <strong>dubious medical advice<\/strong>, engaged in <strong>flirty chats with teens<\/strong>, and even generated <strong>racist content<\/strong>, prompting scrutiny from US lawmakers. Business Insider also reported contractors stumbling upon <strong>sensitive user data<\/strong> like names, emails, and selfies, raising privacy alarms.<\/p>\n\n\n\n<p>Some of Meta\u2019s AI personas have also drawn ridicule. In the US, bots named <em>\u201cStep Mom\u201d<\/em> and <em>\u201cRussian Girl\u201d<\/em> turned infamous for sexual roleplay, while in Indonesia, characters like <em>\u201cLonely woman\u201d<\/em> gained traction. Such cases underline the balancing act Meta faces: making bots engaging without inviting scandal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Road Ahead<\/h3>\n\n\n\n<p>Staffing agencies including <strong>Crystal Equation<\/strong> and <strong>Aquent Talent<\/strong> are recruiting for these roles, hinting at a large-scale global rollout. By investing in creative experts, Meta signals it won\u2019t leave the future of AI companions to chance. But whether this gamble produces beloved virtual characters\u2014or sparks another wave of controversy\u2014remains uncertain.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is paying contractors up to $55 an hour (\u20b95,000) to design AI chatbots with local flavor for Instagram, WhatsApp, and Messenger, according to job listings reviewed by Business Insider. The company seeks candidates fluent in Hindi, Indonesian, Spanish, or Portuguese, with at least six years of experience in character creation, storytelling, and prompt engineering. [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1299941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[564],"class_list":["post-1299938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-meta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Meta is paying contractors up to $55 an hour (\u20b95,000) to design AI chatbots with local flavor for Instagram, WhatsApp, and Messenger, according to job listings reviewed by Business Insider. The company seeks candidates fluent in Hindi, Indonesian, Spanish, or Portuguese, with at least six years of experience in character creation, storytelling, and prompt engineering. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-07T09:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-07T09:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1418\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/\",\"url\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/\",\"name\":\"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png\",\"datePublished\":\"2025-09-07T09:17:45+00:00\",\"dateModified\":\"2025-09-07T09:18:32+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png\",\"width\":1418,\"height\":796},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7\",\"name\":\"Mohul Ghosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g\",\"caption\":\"Mohul Ghosh\"},\"url\":\"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Meta is paying contractors up to $55 an hour (\u20b95,000) to design AI chatbots with local flavor for Instagram, WhatsApp, and Messenger, according to job listings reviewed by Business Insider. The company seeks candidates fluent in Hindi, Indonesian, Spanish, or Portuguese, with at least six years of experience in character creation, storytelling, and prompt engineering. [&hellip;]","og_url":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2025-09-07T09:17:45+00:00","article_modified_time":"2025-09-07T09:18:32+00:00","og_image":[{"width":1418,"height":796,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png","type":"image\/png"}],"author":"Mohul Ghosh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mohul Ghosh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/","url":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/","name":"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png","datePublished":"2025-09-07T09:17:45+00:00","dateModified":"2025-09-07T09:18:32+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png","width":1418,"height":796},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/facebook-paying-rs-5000-hour-to-hindi-writers-for-creating-ai-chatbots\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Facebook Paying Rs 5000\/Hour To Hindi Writers For Creating AI Chatbots"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/5092a7d2906e3f3c819643435477c2a7","name":"Mohul Ghosh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66c129d83dd3f325a3b550eb1aa16891173ddfc4686361424206cd9a01311c89?s=96&d=mm&r=g","caption":"Mohul Ghosh"},"url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-07-at-2.46.33\u202fPM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1299938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1299938"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1299938\/revisions"}],"predecessor-version":[{"id":1299942,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1299938\/revisions\/1299942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1299941"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1299938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1299938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1299938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}