{"id":1299813,"date":"2025-09-05T09:38:59","date_gmt":"2025-09-05T04:08:59","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1299813"},"modified":"2025-09-05T09:39:30","modified_gmt":"2025-09-05T04:09:30","slug":"zomato-hikes-platform-fees-to-rs-15-days-before-festival","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/zomato-hikes-platform-fees-to-rs-15-days-before-festival\/","title":{"rendered":"Zomato Hikes Platform Fees To Rs 15, Days Before Festival"},"content":{"rendered":"\n

In order to capitalize the increased demand during the festive season, the online food delivery leader Zomato has raised its platform fee from \u20b910 to \u20b912 per order reportedly<\/a>.<\/p>\n\n\n\n

\"Zomato<\/figure>\n\n\n\n

How Did This Happen?<\/strong><\/p>\n\n\n\n

This hike appears modest at first glance but it is a strategic move to enhance per-order profitability and strengthen the company\u2019s overall financial performance.<\/p>\n\n\n\n

Zomato is not alone in this as its rival Swiggy has also increased its platform fee by \u20b92, raising it to \u20b914 per order, amid the approaching festive rush.<\/p>\n\n\n\n

Here mentioned, platform fee is charged by both Zomato and Swiggy and it is an extra cost applied to each order, in addition to delivery fees, GST, and restaurant charges.<\/p>\n\n\n\n

Initially platform fee was introduced by Zomato during April 2023 at just \u20b92 per order. Later on the fee has gradually risen over the past two years, now reaching \u20b912.<\/p>\n\n\n\n

Minor Fee Hike Drives A Major Revenue Boost<\/strong><\/p>\n\n\n\n

So far, Zomato is processing approximately 2.3 to 2.5 million orders per day.<\/p>\n\n\n\n

This raise in platform fee now brings in up to \u20b93 crore in daily revenue, up from around \u20b92.5 crore when the fee was \u20b910. <\/p>\n\n\n\n

It appears that this \u20b92 increase translates to an additional quarterly income of up to \u20b945 crore.<\/p>\n\n\n\n

Though a \u20b92 increase might appear insignificant to users, its compounding effect significantly boosts Zomato\u2019s financial health, thanks to the massive volume of daily orders.<\/p>\n\n\n\n

Why Would This Happen?<\/strong><\/p>\n\n\n\n

Basically, this increase in fee is being interpreted as a festive-season strategy, with indications that Zomato could roll back the fee to \u20b910 once the surge in demand eases.<\/p>\n\n\n\n

So far, Eternal, Zomato\u2019s parent company, has not released any comment to the media.<\/p>\n\n\n\n

Before implementing this, both of these platforms, Zomato and its rival Swiggy, tested these higher platform fees during periods of peak demand.<\/p>\n\n\n\n

Considering the order volumes, if they remain  steady then these platforms often retain the increased charges over the long term.<\/p>\n\n\n\n

Zomato\u2019s recent Monetisation Measures and Financial Performance Overview<\/p>\n\n\n\n

Zomato has been rolling out besides the platform fees, an additional monetisation measures in an attempt to explore new revenue streams.<\/p>\n\n\n\n

These food aggregators have already experimented with rain surcharges during bad weather.<\/p>\n\n\n\n

They have recently executed a \u20b950 ‘VIP Mode’ in select locations, providing faster deliveries, priority riders, and a concierge-style service for premium customers.<\/p>\n\n\n\n

This is unlike subscription services like Swiggy One, this particular feature enables Zomato to generate additional revenue with each individual order.<\/p>\n\n\n\n

Besides this, Zomato has also introduced a ‘long distance fee’ for restaurants on orders delivered beyond four kilometres, a move that has reportedly faced backlash from smaller eateries, as per a media report.<\/p>\n\n\n\n

It appears that the food aggregators monetisation measures are a part of Zomato\u2019s strategy to improve its financial performance amid rising losses.<\/p>\n\n\n\n

This move seems to have been primarily fueled by increased investments in its quick commerce arm, Blinkit.<\/p>\n\n\n\n

Eternal Ltd (formerly Zomato) reported a 90% year-on-year decline in profit after tax (PAT) for Q1 FY26 on July 21.<\/p>\n\n\n\n

The company has posted \u20b925 crore compared to \u20b9253 crore in the same period last year.<\/p>\n\n\n\n

Contrary to this, the company\u2019s revenue from operations saw a significant increase, rising 70.4% YoY to \u20b97,167 crore in Q1, up from \u20b94,206 crore a year earlier.<\/p>\n\n\n\n

Operations revenue stood at \u20b95,833 crore in the previous quarter.<\/p>\n\n\n\n

These strategic developments highlight how Zomato and Swiggy are intensifying their focus on monetisation and operational efficiency considering the arrival of the festival season.<\/p>\n\n\n\n

The food aggregator is also testing its premium offerings which are aimed at extracting greater value from their most frequent users.<\/p>\n","protected":false},"excerpt":{"rendered":"

In order to capitalize the increased demand during the festive season, the online food delivery leader Zomato has raised its platform fee from \u20b910 to \u20b912 per order reportedly. How Did This Happen? This hike appears modest at first glance but it is a strategic move to enhance per-order profitability and strengthen the company\u2019s overall […]<\/p>\n","protected":false},"author":27,"featured_media":1299822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[2314,671],"class_list":["post-1299813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-platform-fees","tag-zomato"],"acf":[],"yoast_head":"\nZomato Hikes Platform Fees To Rs 15, Days Before Festival - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/zomato-hikes-platform-fees-to-rs-15-days-before-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zomato Hikes Platform Fees To Rs 15, Days Before Festival - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"In order to capitalize the increased demand during the festive season, the online food delivery leader Zomato has raised its platform fee from \u20b910 to \u20b912 per order reportedly. 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