{"id":1299764,"date":"2025-09-04T10:13:13","date_gmt":"2025-09-04T04:43:13","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1299764"},"modified":"2025-09-04T10:13:48","modified_gmt":"2025-09-04T04:43:48","slug":"amazon-users-can-now-shop-by-scanning-items-with-camera","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/amazon-users-can-now-shop-by-scanning-items-with-camera\/","title":{"rendered":"Amazon Users Can Now Shop By Scanning Items With Camera"},"content":{"rendered":"\n<p>Amazon has unveiled <strong>Lens Live<\/strong>, a new feature that transforms your smartphone camera into a powerful shopping assistant. By simply pointing the camera at an item, users can instantly view product listings from Amazon\u2019s massive marketplace. This real-time visual shopping tool is currently rolling out on the Amazon Shopping app for iOS.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-1024x530.png\" alt=\"\" class=\"wp-image-1299772\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-1024x530.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-300x155.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-768x398.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-1536x795.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-10.12.31\u202fAM-2048x1060.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How Lens Live Works<\/h3>\n\n\n\n<p>The technology uses <strong>AI-powered object detection<\/strong> to recognize items in your surroundings. As you pan across a room or zoom in on a product, Amazon\u2019s system instantly pulls up similar products available on its platform. Results appear in a <strong>swipeable carousel<\/strong> with options to add items directly to your cart or wishlist, streamlining the buying process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrated With Rufus AI<\/h3>\n\n\n\n<p>Amazon has also tied Lens Live to <strong>Rufus<\/strong>, its in-house AI shopping assistant. Rufus helps by summarizing product details, highlighting specifications, and answering questions like \u201cIs this lamp dimmable?\u201d or \u201cWill this chair fit in a small flat?\u201d This feature makes browsing faster, smarter, and more interactive compared to traditional keyword-based searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competing With Google Gemini Live<\/h3>\n\n\n\n<p>Lens Live is Amazon\u2019s strategic answer to <strong>Google\u2019s Gemini Live<\/strong>, which also uses AI to scan environments and provide information. However, Amazon\u2019s approach is more commerce-driven, placing a <strong>\u201cbuy\u201d button front and center<\/strong> to turn discovery into instant purchase opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building on Visual Search<\/h3>\n\n\n\n<p>Amazon already offered visual search through photo uploads, barcode scans, and image matching. But Lens Live <strong>goes beyond snapshots<\/strong>, providing a continuous, interactive shopping experience. Instead of searching item by item, shoppers can wave their cameras around to discover multiple products in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future of Shopping With AI<\/h3>\n\n\n\n<p>Currently exclusive to iOS users, Lens Live is expected to expand to more devices soon. By merging <strong>AI, visual recognition, and instant purchasing<\/strong>, Amazon is making shopping more seamless \u2014 and potentially more tempting. For consumers, this means effortless product discovery; for Amazon, it opens the door to increased impulse buying.<\/p>\n\n\n\n<p><a href=\"https:\/\/thetechnologyexpress.com\/amazon-expands-ai-shopping-with-lens-live\/\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has unveiled Lens Live, a new feature that transforms your smartphone camera into a powerful shopping assistant. By simply pointing the camera at an item, users can instantly view product listings from Amazon\u2019s massive marketplace. This real-time visual shopping tool is currently rolling out on the Amazon Shopping app for iOS. How Lens Live [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1299772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[105,8617],"class_list":["post-1299764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon","tag-amazon-lens-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Users Can Now Shop By Scanning Items With Camera - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/amazon-users-can-now-shop-by-scanning-items-with-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Users Can Now Shop By Scanning Items With Camera - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Amazon has unveiled Lens Live, a new feature that transforms your smartphone camera into a powerful shopping assistant. 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