{"id":1298999,"date":"2025-08-18T06:56:06","date_gmt":"2025-08-18T01:26:06","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1298999"},"modified":"2025-08-18T06:56:42","modified_gmt":"2025-08-18T01:26:42","slug":"bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml\/","title":{"rendered":"Bhumi Pednekar Launches Premium Water Bottles At Rs 200 For 750 Ml"},"content":{"rendered":"\n<p>Bollywood actor Bhumi Pednekar and her sister Samiksha Pednekar have ventured into entrepreneurship with the launch of their premium beverage brand, <strong>Backbay<\/strong>. The bottled water startup, two years in the making, blends business ambition with sisterhood, while also reflecting their traditions and personal values.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-1024x608.png\" alt=\"Bhumi Pednekar Launches Premium Water Bottles At Rs 200 For 750 Ml\" class=\"wp-image-1299003\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-1024x608.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-300x178.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-768x456.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-1536x912.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-2048x1216.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Backbay: Premium Yet Accessible<\/h2>\n\n\n\n<p>Backbay\u2019s first product is Himalayan mineral water, naturally rich in minerals and electrolytes. Available in <strong>500 ml (\u20b9150)<\/strong> and <strong>750 ml (\u20b9200)<\/strong> variants, the pricing is positioned between ultra-premium glass-bottled water (\u20b9600) and standard premium plastic bottles (\u20b990). Bhumi explained that the goal is to create a <strong>premium yet accessible offering<\/strong> for Indian consumers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability at the Core<\/h2>\n\n\n\n<p>Backbay distinguishes itself with <strong>Gable Top Paper packaging<\/strong> and <strong>bio caps<\/strong>, an eco-friendly alternative uncommon in the Indian market. Bhumi highlighted that Backbay is currently the only Indian brand using this packaging. Samiksha revealed that the brand is also working on <strong>flavoured sparkling water<\/strong> in lychee, peach, and lime, aiming to expand its portfolio while keeping sustainability central.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Scaling Ambitions<\/h2>\n\n\n\n<p>The Pednekar sisters have set up their <strong>own manufacturing unit in Himachal Pradesh<\/strong>, producing natural mineral water directly at the source. The facility, largely run by women, has a capacity of <strong>45,000 boxes per day<\/strong>. With a revenue target of <strong>\u20b9100 crore in four years<\/strong>, the sisters aim to make Backbay a household name in India\u2019s premium water market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">From Sisters to Co-founders<\/h2>\n\n\n\n<p>The launch coincided with <strong>Raksha Bandhan<\/strong>, a festival the Pednekar sisters deeply cherish. For them, the festival symbolizes <strong>mutual protection and emotional support<\/strong>, a philosophy that also underpins their business partnership. After their father\u2019s passing, Bhumi shouldered family responsibilities, while Samiksha described her as her strongest protector. Their journey reflects how sibling bonds can translate into professional strength.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>With <strong>Backbay<\/strong>, Bhumi and Samiksha Pednekar are not just entering the premium beverage industry but also setting an example of <strong>family-driven entrepreneurship<\/strong> rooted in sustainability, ambition, and emotional resilience. Their shared journey reflects how tradition and innovation can go hand in hand.<\/p>\n\n\n\n<p><a href=\"https:\/\/yourstory.com\/herstory\/2025\/08\/bhumi-samiksha-pednekar-launch-natural-mineral-water-brand-backbay\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bollywood actor Bhumi Pednekar and her sister Samiksha Pednekar have ventured into entrepreneurship with the launch of their premium beverage brand, Backbay. The bottled water startup, two years in the making, blends business ambition with sisterhood, while also reflecting their traditions and personal values. Backbay: Premium Yet Accessible Backbay\u2019s first product is Himalayan mineral water, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1299003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8482,8483],"class_list":["post-1298999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bhumi-pednekasr","tag-premium-water-bottles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bhumi Pednekar Launches Premium Water Bottles At Rs 200 For 750 Ml - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bhumi Pednekar Launches Premium Water Bottles At Rs 200 For 750 Ml - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Bollywood actor Bhumi Pednekar and her sister Samiksha Pednekar have ventured into entrepreneurship with the launch of their premium beverage brand, Backbay. 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Backbay: Premium Yet Accessible Backbay\u2019s first product is Himalayan mineral water, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-18T01:26:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T01:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-6.55.05\u202fAM-1024x608.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml\/\",\"url\":\"https:\/\/trak.in\/stories\/bhumi-pednekar-launches-premium-water-bottles-at-rs-200-for-750-ml\/\",\"name\":\"Bhumi Pednekar Launches Premium Water Bottles At Rs 200 For 750 Ml - Trak.in - Indian Business of Tech, Mobile &amp; 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