{"id":1296460,"date":"2025-06-17T09:09:30","date_gmt":"2025-06-17T03:39:30","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1296460"},"modified":"2025-06-17T09:10:07","modified_gmt":"2025-06-17T03:40:07","slug":"rapidos-online-food-delivery-focuses-on-sub-rs-150-meals-zero-commission","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/rapidos-online-food-delivery-focuses-on-sub-rs-150-meals-zero-commission\/","title":{"rendered":"Rapido’s Online Food Delivery Focuses On Sub-Rs 150 Meals, Zero Commission"},"content":{"rendered":"\n

Rapido is all set to take on Zomato and Swiggy by launching its own food delivery service, currently named \u201cOwnly\u201d, in Bengaluru. Promising affordable meals and fair pricing, Rapido aims to disrupt a market dominated by just two players.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Zero Commission, Honest Pricing<\/strong><\/h3>\n\n\n\n

Unlike the existing giants, Rapido is pitching a zero-commission model to restaurants. It will not allow separate packaging<\/a> charges or added platform fees. The final price the customer sees is the same as the offline menu\u2014plus GST. This removes the inflated pricing often seen on other platforms, where markups can go as high as 40 percent.<\/p>\n\n\n\n

Delivery Fee and Cost Sharing<\/strong><\/h3>\n\n\n\n

Rapido will charge a flat delivery fee of Rs 25 (for orders above Rs 100) and Rs 20 (for orders below Rs 100) for a 4-kilometre radius. These charges will be borne by the restaurant, not the customer. In the pilot phase, customers will only pay for the food and applicable taxes.<\/p>\n\n\n\n

Volume Over Value Strategy<\/strong><\/h3>\n\n\n\n

To stand out, Rapido is asking restaurant partners to list at least four meals priced at or below Rs 150. This move is aimed at reaching Bharat\u2014the price-conscious population that feels excluded by high online food costs. Rapido hopes affordability will lead to higher user volumes and repeat orders.<\/p>\n\n\n\n

Future Revenue Model<\/strong><\/h3>\n\n\n\n

While initially focused on zero commissions, Rapido plans to generate revenue via a flat subscription model for restaurants. Advertising and data-sharing for marketing campaigns will also be monetised. The company believes that its network of 30 million monthly active users can be effectively leveraged in the food delivery space.<\/p>\n\n\n\n

Restaurants React Positively<\/strong><\/h3>\n\n\n\n

Many restaurant owners are optimistic about this new model, especially given the frustrations with high commissions and limited support from existing platforms. Rapido\u2019s scale\u2014operating in 500 cities and handling 4 million rides monthly\u2014gives it a strong foundation.<\/p>\n\n\n\n

As Bengaluru becomes the testing ground, all eyes are on whether Rapido can genuinely disrupt the space or if it will eventually adopt the practices it currently challenges.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rapido is all set to take on Zomato and Swiggy by launching its own food delivery service, currently named \u201cOwnly\u201d, in Bengaluru. Promising affordable meals and fair pricing, Rapido aims to disrupt a market dominated by just two players. Zero Commission, Honest Pricing Unlike the existing giants, Rapido is pitching a zero-commission model to restaurants. […]<\/p>\n","protected":false},"author":30,"featured_media":1296472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[2315,5188,196],"class_list":["post-1296460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-food-delivery","tag-meals","tag-rapido"],"acf":[],"yoast_head":"\nRapido's Online Food Delivery Focuses On Sub-Rs 150 Meals, Zero Commission - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/rapidos-online-food-delivery-focuses-on-sub-rs-150-meals-zero-commission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapido's Online Food Delivery Focuses On Sub-Rs 150 Meals, Zero Commission - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Rapido is all set to take on Zomato and Swiggy by launching its own food delivery service, currently named \u201cOwnly\u201d, in Bengaluru. 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