{"id":1296270,"date":"2025-06-13T10:38:42","date_gmt":"2025-06-13T05:08:42","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1296270"},"modified":"2025-06-13T10:39:17","modified_gmt":"2025-06-13T05:09:17","slug":"maruti-slashes-e-vitara-production-by-69-due-to-this-reason","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/maruti-slashes-e-vitara-production-by-69-due-to-this-reason\/","title":{"rendered":"Maruti Slashes e-Vitara Production By 69% Due To This Reason"},"content":{"rendered":"\n

Owing to the rare earths shortages, Maruti Suzuki has cut near-term production targets for its maiden electric vehicle e-Vitara by two-thirds as per a document, showcasing the latest sign of disruption to the auto industry from China’s export curbs.<\/p>\n\n\n\n

\"Maruti<\/figure>\n\n\n\n

Maruti Suzuki Cutting On Near Term EV Production<\/strong><\/p>\n\n\n\n

This Monday, India’s top carmaker said that it had not seen any impact yet from the supply crisis and now it plans to make about 8,200 e-Vitaras between April and September.<\/p>\n\n\n\n

This is far lower than the company’s earlier plan where their goal was 26,500, as per the company’s document mentioned in the media report<\/a>.<\/p>\n\n\n\n

Basically the Indian car maker cited “supply constraints” in rare earth materials that are vital in making magnets and other components across a range of hi-tech industries.<\/p>\n\n\n\n

Moving ahead the document mentioned that Maruti still plans to meet its output target of 67,000 EVs for the year ending March 2026 by ramping up production in subsequent months.<\/p>\n\n\n\n

How Did This Happen?<\/strong><\/p>\n\n\n\n

It appears that the China’s curbs on some rare earth exports have rocked the global auto industry and now companies are warning of severe supply chain disruptions. <\/p>\n\n\n\n

Contrary to this, some companies in the United States, Europe and Japan are seeing supplies easing as they secure licences from Beijing.<\/p>\n\n\n\n

In the meantime, India is still waiting for China’s approval amid fears of production stoppages.<\/p>\n\n\n\n

Whe it comes to the e-Vitara which was launched amid much fanfare at India’s car show in January, it is crucial to Maruti’s EV push in the country.<\/p>\n\n\n\n

As with this launch, the carmaker would be marking its entry in a segment that Prime Minister Narendra Modi’s government wants to grow to 30% of all car sales by 2030 from about 2.5% last year.<\/p>\n\n\n\n

This setback can also impact it’s parent Suzuki Motor as for this India is the biggest market by revenue and a global production hub for EVs.<\/p>\n\n\n\n

As we know that the bulk of the made-in-India e-Vitaras are earmarked for export by Suzuki for its major markets like Europe and Japan around summer 2025.<\/p>\n\n\n\n

In an earlier development last week, Maruti told reporters that the rare earths issue had no “material impact” on the e-Vitara’s launch timeline. <\/p>\n\n\n\n

Media reported on Monday that there was “no impact at the moment” on production according to Chair RC Bhargava.<\/p>\n\n\n\n

So far, Maruti and Suzuki did not release any comments in this regards.<\/p>\n\n\n\n

In the meantime, Maruti shares trading on the Indian stock exchange witnessed a fall as much as 1.4% to the day’s low after the news.<\/p>\n","protected":false},"excerpt":{"rendered":"

Owing to the rare earths shortages, Maruti Suzuki has cut near-term production targets for its maiden electric vehicle e-Vitara by two-thirds as per a document, showcasing the latest sign of disruption to the auto industry from China’s export curbs. Maruti Suzuki Cutting On Near Term EV Production This Monday, India’s top carmaker said that it […]<\/p>\n","protected":false},"author":27,"featured_media":1296282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[8025,8026],"class_list":["post-1296270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-e-vitara","tag-rare-earth-minerals"],"acf":[],"yoast_head":"\nMaruti Slashes e-Vitara Production By 69% Due To This Reason - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/maruti-slashes-e-vitara-production-by-69-due-to-this-reason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maruti Slashes e-Vitara Production By 69% Due To This Reason - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Owing to the rare earths shortages, Maruti Suzuki has cut near-term production targets for its maiden electric vehicle e-Vitara by two-thirds as per a document, showcasing the latest sign of disruption to the auto industry from China’s export curbs. 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