{"id":1295401,"date":"2025-05-25T16:11:15","date_gmt":"2025-05-25T10:41:15","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1295401"},"modified":"2025-05-25T16:11:50","modified_gmt":"2025-05-25T10:41:50","slug":"chatgpt-makers-acquire-apple-design-chiefs-startup-for-launching-ai-centric-devices","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/chatgpt-makers-acquire-apple-design-chiefs-startup-for-launching-ai-centric-devices\/","title":{"rendered":"ChatGPT Makers Acquire Apple Design Chief&#8217;s Startup For Launching AI-Centric Devices"},"content":{"rendered":"\n<p>OpenAI has acquired hardware startup <strong>io<\/strong>, co-founded by former Apple design chief Sir Jony Ive and OpenAI CEO Sam Altman, in a $6.4 billion all-equity deal. The acquisition is a strategic move by OpenAI to expand beyond software and smartphones, aiming to build next-generation devices optimized for an AI-first world. OpenAI, which already owned 23% of io, paid $5 billion in equity to purchase the remaining 77%. All 55 employees of io will join OpenAI, though Jony Ive will not become an employee; instead, he will serve as a consultant while continuing to lead his design studio, LoveFrom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"784\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-25-at-4.10.25\u202fPM.png\" alt=\"ChatGPT Makers Acquire Apple Design Chief's Startup For Launching AI-Centric Devices\" class=\"wp-image-1295484\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-25-at-4.10.25\u202fPM.png 978w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-25-at-4.10.25\u202fPM-300x240.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-25-at-4.10.25\u202fPM-768x616.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<p><strong>OpenAI and io: Reimagining Hardware for the AGI Era<\/strong><\/p>\n\n\n\n<p>Founded in 2023, io is focused on creating hardware designed from the ground up for artificial intelligence, rather than treating AI as a feature. The team, made up of former Apple designers and engineers, aims to redefine how users interact with technology by placing AI at the center of the hardware experience.<\/p>\n\n\n\n<p>OpenAI described this acquisition as a pivotal move toward developing a family of devices for the AGI (artificial general intelligence) era\u2014a future where AI matches or surpasses human intelligence. CEO Sam Altman stated, \u201cWe have the opportunity here to completely reimagine what it means to use a computer.\u201d While specific hardware details remain under wraps, insiders have hinted that io is working on a product radically different from smartphones\u2014something described as \u201ca completely new surface.\u201d<\/p>\n\n\n\n<p><strong>Jony Ive to Shape OpenAI\u2019s Vision for AGI-Era Devices<\/strong><\/p>\n\n\n\n<p>Jony Ive, known for designing the iPhone, iPod, MacBook, and Apple Watch, will lead the creative and design efforts for OpenAI\u2019s future hardware products. His involvement signals a significant step in redefining how users might engage with AI, not just through software but through elegant and intuitive devices crafted specifically for AGI.<\/p>\n\n\n\n<p>This move comes amid OpenAI\u2019s growing presence in the consumer tech space, including its partnership with Apple, which integrated ChatGPT into Siri as part of the broader \u201cApple Intelligence\u201d initiative.<\/p>\n\n\n\n<p><strong>Summary:<\/strong><\/p>\n\n\n\n<p>OpenAI acquired hardware startup io for $6.4 billion to create AI-first devices beyond smartphones. Co-founded by Jony Ive and Sam Altman, io focuses on AGI-optimized hardware. Ive will consult on design while leading LoveFrom. The move aligns with OpenAI\u2019s push into consumer tech alongside its partnership with Apple.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2025\/may\/22\/iphone-design-guru-openai-chief-promise-ai-device-revolution\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI has acquired hardware startup io, co-founded by former Apple design chief Sir Jony Ive and OpenAI CEO Sam Altman, in a $6.4 billion all-equity deal. The acquisition is a strategic move by OpenAI to expand beyond software and smartphones, aiming to build next-generation devices optimized for an AI-first world. OpenAI, which already owned 23% [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1295484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[584,1541],"class_list":["post-1295401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chatgpt","tag-openai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT Makers Acquire Apple Design Chief&#039;s Startup For Launching AI-Centric Devices - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/chatgpt-makers-acquire-apple-design-chiefs-startup-for-launching-ai-centric-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Makers Acquire Apple Design Chief&#039;s Startup For Launching AI-Centric Devices - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"OpenAI has acquired hardware startup io, co-founded by former Apple design chief Sir Jony Ive and OpenAI CEO Sam Altman, in a $6.4 billion all-equity deal. The acquisition is a strategic move by OpenAI to expand beyond software and smartphones, aiming to build next-generation devices optimized for an AI-first world. 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