{"id":1295192,"date":"2025-05-18T09:50:13","date_gmt":"2025-05-18T04:20:13","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1295192"},"modified":"2025-05-18T09:50:48","modified_gmt":"2025-05-18T04:20:48","slug":"airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/","title":{"rendered":"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More?"},"content":{"rendered":"\n<p>Bharti Airtel, India\u2019s second-largest telecom operator, reported a flat Average Revenue Per User (ARPU) of \u20b9245 for Q4 FY25, unchanged from the previous quarter. This stagnation signals a setback in the company\u2019s push to attract more premium users\u2014a key part of its strategy to improve profitability. Despite adding 0.6 million postpaid users and 6.6 million smartphone data consumers, the ARPU did not reflect any upward momentum. This suggests that the impact of the July 2024 tariff hike may have fully played out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg\" alt=\"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More?\" class=\"wp-image-1295211\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1-300x169.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Airtel&#8217;s ARPU Holds Strong, But Tariff Hike Uncertainty Looms<\/strong><\/p>\n\n\n\n<p>Airtel continues to lead the industry in ARPU, with rival Reliance Jio trailing at \u20b9206.2. However, Jio\u2019s ARPU showed some improvement during the same period, indicating that its strategy may be delivering better returns at present. All eyes are now on Vodafone Idea (Vi) to see if it can make any significant changes in this area.<\/p>\n\n\n\n<p>With its reputation for offering premium services and a larger base of 4G users, Airtel still commands higher ARPU than Vi. However, the question remains whether Airtel will consider another round of tariff hikes to boost revenue. Telecom companies, including Airtel, have long argued for the need to increase tariffs to improve financial returns. Crisil projects that the industry\u2019s return on capital employed (ROCE) could reach 12% this fiscal year, but telcos remain cautious <a href=\"https:\/\/telecomtalk.info\/bharti-airtel-arpu-remains-flat-in-q4\/994238\/\">about sustainable profitability.<\/a><\/p>\n\n\n\n<p><strong>Airtel Awaits Industry Consensus for Next Tariff Hike Amid ARPU Stagnation<\/strong><\/p>\n\n\n\n<p>Future tariff hikes could be on the horizon if ARPU growth continues to stall across the industry. However, Airtel is unlikely to initiate price increases alone, as doing so without coordination could risk losing customers to competitors. Therefore, any new hike will likely be a joint move with other major telecom players.<\/p>\n\n\n\n<p>Currently, there is no confirmed timeline for the next price hike\u2014it will depend on market dynamics and how operators gauge customer response and financial performance.<\/p>\n\n\n\n<p><strong>Summary:<\/strong><\/p>\n\n\n\n<p>Bharti Airtel\u2019s ARPU remained flat at \u20b9245 in Q4 FY25, indicating limited gains from premium user additions. Despite strong user growth, tariff hike impacts appear exhausted. With Jio showing ARPU improvement, future hikes may depend on industry-wide coordination. Airtel awaits market cues for timing further price adjustments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel, India\u2019s second-largest telecom operator, reported a flat Average Revenue Per User (ARPU) of \u20b9245 for Q4 FY25, unchanged from the previous quarter. This stagnation signals a setback in the company\u2019s push to attract more premium users\u2014a key part of its strategy to improve profitability. Despite adding 0.6 million postpaid users and 6.6 million [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1295211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[296,5692],"class_list":["post-1295192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-airtel","tag-arpu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Bharti Airtel, India\u2019s second-largest telecom operator, reported a flat Average Revenue Per User (ARPU) of \u20b9245 for Q4 FY25, unchanged from the previous quarter. This stagnation signals a setback in the company\u2019s push to attract more premium users\u2014a key part of its strategy to improve profitability. Despite adding 0.6 million postpaid users and 6.6 million [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-18T04:20:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-18T04:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rohit Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohit Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/\",\"url\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/\",\"name\":\"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg\",\"datePublished\":\"2025-05-18T04:20:13+00:00\",\"dateModified\":\"2025-05-18T04:20:48+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\",\"name\":\"Rohit Kulkarni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"caption\":\"Rohit Kulkarni\"},\"url\":\"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/","og_locale":"en_US","og_type":"article","og_title":"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"Bharti Airtel, India\u2019s second-largest telecom operator, reported a flat Average Revenue Per User (ARPU) of \u20b9245 for Q4 FY25, unchanged from the previous quarter. This stagnation signals a setback in the company\u2019s push to attract more premium users\u2014a key part of its strategy to improve profitability. Despite adding 0.6 million postpaid users and 6.6 million [&hellip;]","og_url":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2025-05-18T04:20:13+00:00","article_modified_time":"2025-05-18T04:20:48+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg","type":"image\/jpeg"}],"author":"Rohit Kulkarni","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rohit Kulkarni","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/","url":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/","name":"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More? - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg","datePublished":"2025-05-18T04:20:13+00:00","dateModified":"2025-05-18T04:20:48+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/airtel-earned-rs-245-from-each-user-can-they-hike-tariff-to-earn-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Airtel Earned Rs 245 From Each User: Can They Hike Tariff To Earn More?"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b","name":"Rohit Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","caption":"Rohit Kulkarni"},"url":"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Untitled-design-19-1280x720-1-1024x576-1280x720-1024x576-1280x720-1-1024x576-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1295192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1295192"}],"version-history":[{"count":2,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1295192\/revisions"}],"predecessor-version":[{"id":1295212,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1295192\/revisions\/1295212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1295211"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1295192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1295192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1295192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}