attributed<\/a> to the growing use of AI tools.<\/p>\n\n\n\nCue mentioned that AI systems like OpenAI, Perplexity AI, and Anthropic\u2019s Claude AI are likely to replace traditional search engines such as Google Chrome in the future.<\/p>\n\n\n\n
He confirmed that Apple will include these AI tools in Safari, although they likely won\u2019t be set as default.<\/p>\n\n\n\n
Currently, Google remains the default search engine on Safari, and Apple is paid around $20 billion per year for this arrangement.<\/p>\n\n\n\n
Analysts estimate that this deal with Apple accounts for about 36% of Google’s search ad revenue from Safari.<\/p>\n\n\n\n
Apple Is In Active Discussions With OpenAI, Perplexity, and Anthropic<\/strong><\/p>\n\n\n\nApple is in active discussions with OpenAI, Perplexity, and Anthropic about integrating their AI tools into Safari.<\/p>\n\n\n\n
Cue explained that before the rise of AI, alternative search options were not seen as viable, but now new AI entrants are approaching the search problem in innovative ways.<\/p>\n\n\n\n
He said, \u201cPrior to AI, my feeling around this was, none of the others were valid choices. I think today there is much greater potential because there are new entrants attacking the problem in a different way.\u201d<\/p>\n\n\n\n
Apple already integrates OpenAI\u2019s ChatGPT into Siri and is planning to add Google\u2019s Gemini AI later in the year.<\/p>\n\n\n\n
Other AI tools under consideration by Apple include Anthropic, Perplexity, DeepSeek (China-based), and Grok from Elon Musk\u2019s xAI.<\/p>\n\n\n\n
Cue noted that the OpenAI deal allows Apple flexibility to introduce additional AI providers, including Apple\u2019s in-house AI models.<\/p>\n\n\n\n
Following Cue\u2019s remarks, Alphabet\u2019s (Google\u2019s parent company) shares dropped 8%, leading to a $160 billion loss in market value on May 7, 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple is planning to add AI-powered search options to its Safari browser, according to a Bloomberg report. Eddy Cue, Apple\u2019s senior vice president of services, stated during his testimony with the US Justice Department that Apple is \u201cactively looking at\u201d reshaping the Safari browser. Apple To Add AI-Powered Search Options To Safari Browser Cue revealed […]<\/p>\n","protected":false},"author":30,"featured_media":1294983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[271,7808,7739],"class_list":["post-1294968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-safari","tag-search"],"acf":[],"yoast_head":"\n
Apple's Safari Browser To Have AI-Powered Search Feature - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/apples-safari-browser-to-have-ai-powered-search-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple's Safari Browser To Have AI-Powered Search Feature - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Apple is planning to add AI-powered search options to its Safari browser, according to a Bloomberg report. Eddy Cue, Apple\u2019s senior vice president of services, stated during his testimony with the US Justice Department that Apple is \u201cactively looking at\u201d reshaping the Safari browser. 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<\/figure>\n\n\n\n