{"id":1294579,"date":"2025-05-05T08:53:34","date_gmt":"2025-05-05T03:23:34","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1294579"},"modified":"2025-05-05T08:54:08","modified_gmt":"2025-05-05T03:24:08","slug":"airtel-digital-tv-tata-play-merger-talks-called-off","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/airtel-digital-tv-tata-play-merger-talks-called-off\/","title":{"rendered":"Airtel Digital TV, Tata Play Merger Talks Called-Off"},"content":{"rendered":"\n<p>Bharti Airtel has ended merger talks with the Tata Group regarding the consolidation of their Direct-To-Home (DTH) businesses.<\/p>\n\n\n\n<p>The discussions, which began in February 2025, have been terminated mutually due to the parties being unable to reach a &#8220;satisfactory resolution.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"504\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-02-25-at-1.59.46\u202fPM.png\" alt=\"Airtel Digital TV, Tata Play Merger Talks Called-Off\" class=\"wp-image-1294592\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-02-25-at-1.59.46\u202fPM.png 900w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-02-25-at-1.59.46\u202fPM-300x168.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-02-25-at-1.59.46\u202fPM-768x430.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>Bharti Airtel Ends Merger Talks With the Tata Group<\/strong><\/p>\n\n\n\n<p>The proposed merger aimed to combine Airtel Digital TV and Tata Play, b<a href=\"https:\/\/m-economictimes-com.cdn.ampproject.org\/v\/s\/m.economictimes.com\/industry\/telecom\/telecom-news\/airtel-tata-play-call-off-dth-merger-talks\/amp_articleshow\/120855185.cms?amp_js_v=0.1&amp;amp_gsa=1#webview=1\">oth of which are loss-making units.\u00a0<\/a><\/p>\n\n\n\n<p>\u201cAfter not being able to find a satisfactory resolution, the parties have mutually decided to terminate the discussions,\u201d Airtel stated.<\/p>\n\n\n\n<p>The merger was planned to take place through a share swap, which would have increased Airtel\u2019s non-mobile revenue share by leveraging business convergence.<\/p>\n\n\n\n<p>According to an earlier ET report, Bharti Airtel was expected to hold a majority stake of over 50% in the merged entity.<\/p>\n\n\n\n<p>Tata Play, originally known as Tata Sky, is India\u2019s largest DTH player and began as a joint venture with Rupert Murdoch\u2019s News Corp.<\/p>\n\n\n\n<p>The Walt Disney Company now owns the original News Corp stake, having acquired it through its 21st Century Fox acquisition six years ago.<\/p>\n\n\n\n<p><strong>A Successful Merger Would Have Been the Second Major DTH Consolidation in India<\/strong><\/p>\n\n\n\n<p>A successful merger would have been the second major DTH consolidation in India in about a decade, following the Dish TV-Videocon d2H merger in 2016.<\/p>\n\n\n\n<p>The deal would also have occurred around the same time as the Reliance Industries-Walt Disney merger, which created JioStar, India\u2019s largest media and entertainment company.<\/p>\n\n\n\n<p>Airtel Digital TV is a part of Bharti Telemedia Ltd, a wholly owned subsidiary of Bharti Airtel.<\/p>\n\n\n\n<p>The valuation of both DTH businesses\u2014Tata Play and Airtel Digital TV\u2014was reportedly in the range of Rs 6,000\u20137,000 crore, according to the ET report.<\/p>\n\n\n\n<p>Tata Sons, which is the holding entity of the Tata Group, owns 70% of Tata Play.<\/p>\n\n\n\n<p>In April 2024, Tata Sons bought out the 10% stake held by Temasek Holdings (a Singapore investment firm) for Rs 835 crore ($100 million).<\/p>\n\n\n\n<p>That transaction valued Tata Play at $1 billion, which marked a significant decline from its $3 billion pre-pandemic valuation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel has ended merger talks with the Tata Group regarding the consolidation of their Direct-To-Home (DTH) businesses. The discussions, which began in February 2025, have been terminated mutually due to the parties being unable to reach a &#8220;satisfactory resolution.&#8221; Bharti Airtel Ends Merger Talks With the Tata Group The proposed merger aimed to combine [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":1294592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[7170,744,4364,2817],"class_list":["post-1294579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-airtel-digital-tv","tag-dth","tag-merger","tag-tata-play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airtel Digital TV, Tata Play Merger Talks Called-Off - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/airtel-digital-tv-tata-play-merger-talks-called-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtel Digital TV, Tata Play Merger Talks Called-Off - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Bharti Airtel has ended merger talks with the Tata Group regarding the consolidation of their Direct-To-Home (DTH) businesses. The discussions, which began in February 2025, have been terminated mutually due to the parties being unable to reach a &#8220;satisfactory resolution.&#8221; Bharti Airtel Ends Merger Talks With the Tata Group The proposed merger aimed to combine [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/airtel-digital-tv-tata-play-merger-talks-called-off\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T03:23:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T03:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/05\/Screenshot-2025-02-25-at-1.59.46\u202fPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Radhika Kajarekar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radhika Kajarekar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/airtel-digital-tv-tata-play-merger-talks-called-off\/\",\"url\":\"https:\/\/trak.in\/stories\/airtel-digital-tv-tata-play-merger-talks-called-off\/\",\"name\":\"Airtel Digital TV, Tata Play Merger Talks Called-Off - Trak.in - Indian Business of Tech, Mobile &amp; 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