{"id":1293440,"date":"2025-04-12T08:51:02","date_gmt":"2025-04-12T03:21:02","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1293440"},"modified":"2025-04-12T08:51:58","modified_gmt":"2025-04-12T03:21:58","slug":"pvr-inox-plans-to-serve-liquor-only-at-premium-properties-in-blore-gurgaon","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/pvr-inox-plans-to-serve-liquor-only-at-premium-properties-in-blore-gurgaon\/","title":{"rendered":"PVR-Inox Plans To Serve Liquor, Only At Premium Properties In Blore, Gurgaon"},"content":{"rendered":"\n<p>Multiplex giant <strong>PVR Inox<\/strong> is planning to serve alcohol at additional high-end properties across metro cities. Already available at select luxury formats like <strong>Director\u2019s Cut in Delhi<\/strong> and <strong>Maison Inox in Mumbai<\/strong>, the company is now seeking licences for premium lounges in <strong>Gurugram and Bengaluru<\/strong> to further enhance the in-cinema experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/04\/Untitled-design-9-1.png\" alt=\"PVR-Inox Plans To Serve Liquor, Only At Premium Properties In Blore, Gurgaon\" class=\"wp-image-1293460\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/04\/Untitled-design-9-1.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/04\/Untitled-design-9-1-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/04\/Untitled-design-9-1-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Lounges, Not Auditoriums<\/strong><\/p>\n\n\n\n<p>Alcohol will not be permitted inside the movie halls themselves, in <a href=\"https:\/\/www.ndtv.com\/entertainment\/pvr-inox-plans-alcohol-service-in-premium-theatres-to-boost-revenue-amid-declining-footfalls-8132303\">compliance<\/a> with the <strong>Cinematograph Act<\/strong>, but it will be served in <strong>adjacent lounge areas<\/strong>. These premium spaces allow moviegoers to relax and enjoy a drink either before or after the film. The initiative is aimed at attracting patrons who might otherwise choose between a movie night and a night out at a bar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Luxury Strategy to Drive SPH (Spend Per Head)<\/strong><\/p>\n\n\n\n<p>As <strong>box office numbers dip<\/strong>, the move is part of PVR Inox\u2019s broader strategy to evolve into a <strong>premium, experiential entertainment destination<\/strong>. The goal is to increase <strong>spend per head (SPH)<\/strong> by offering gourmet food, plush seating, and now, alcoholic beverages. According to Nuvama\u2019s Abneesh Roy, <strong>luxury formats may soon form 20%<\/strong> of PVR\u2019s total screen inventory.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Revenue From Food &amp; Beverages Soars<\/strong><\/p>\n\n\n\n<p>In the <strong>third quarter of FY25<\/strong>, PVR Inox reported revenue of \u20b91,738 crore. Of this, <strong>\u20b9520.9 crore (30%) came from food and beverages<\/strong>\u2014indicating how central F&amp;B is to the business model. Alcohol could further push this revenue upward, even as <strong>ticket sales contribute \u20b9879.1 crore<\/strong>, up by 5.8% year-on-year.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Navigating State Laws &amp; Targeting Premium Audiences<\/strong><\/p>\n\n\n\n<p>Liquor licensing is a <strong>state subject<\/strong>, making implementation complex and region-specific. However, with high pricing and curated experiences, PVR hopes to filter out <strong>unruly elements<\/strong> and attract <strong>high-spending audiences<\/strong>. The idea is to offer something streaming platforms can\u2019t\u2014a night out that blends food, drink, luxury, and cinema.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multiplex giant PVR Inox is planning to serve alcohol at additional high-end properties across metro cities. Already available at select luxury formats like Director\u2019s Cut in Delhi and Maison Inox in Mumbai, the company is now seeking licences for premium lounges in Gurugram and Bengaluru to further enhance the in-cinema experience. Lounges, Not Auditoriums Alcohol [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1293460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1590,6226,1589],"class_list":["post-1293440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-inox","tag-liquor","tag-pvr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PVR-Inox Plans To Serve Liquor, Only At Premium Properties In Blore, Gurgaon - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/pvr-inox-plans-to-serve-liquor-only-at-premium-properties-in-blore-gurgaon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PVR-Inox Plans To Serve Liquor, Only At Premium Properties In Blore, Gurgaon - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Multiplex giant PVR Inox is planning to serve alcohol at additional high-end properties across metro cities. Already available at select luxury formats like Director\u2019s Cut in Delhi and Maison Inox in Mumbai, the company is now seeking licences for premium lounges in Gurugram and Bengaluru to further enhance the in-cinema experience. 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