{"id":1292163,"date":"2025-03-18T08:23:35","date_gmt":"2025-03-18T02:53:35","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1292163"},"modified":"2025-03-18T08:26:56","modified_gmt":"2025-03-18T02:56:56","slug":"pepsi-ready-to-pay-16000-crore-for-beverage-startup-invested-by-shark-tank","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/pepsi-ready-to-pay-16000-crore-for-beverage-startup-invested-by-shark-tank\/","title":{"rendered":"Pepsi Ready To Pay 16,000 Crore For Beverage Startup Invested By Shark Tank"},"content":{"rendered":"\n

Pepsi’s latest acquisition of Poppi for $1.7 billion is a strategic move to solidify its foothold in the functional soda market. Poppi, known for its prebiotic drinks, has grown exponentially, achieving $391 million in sales over the past year. Pepsi is paying a valuation of approximately 4.2 times Poppi\u2019s sales, demonstrating confidence in the brand’s long-term potential.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

According to TD Cowen analyst Robert Moskow, this deal is logical given Pepsi\u2019s capability<\/a> to further scale Poppi\u2019s distribution. He emphasized the increasing consumer preference for functional beverages, making Poppi a valuable addition to Pepsi’s portfolio.<\/p>\n\n\n\n

\n\n\n\n

From Shark Tank to Super Bowl Stardom<\/h3>\n\n\n\n

Poppi\u2019s journey began in 2018 when founders Stephen and Allison Ellsworth pitched their product, then called Mother Beverage, on ABC\u2019s Shark Tank<\/strong>. They secured a $400,000 investment for a 25% stake from investor Rohan Oza. His involvement helped rebrand the product as Poppi, positioning it as a leading functional soda. By 2022, Poppi had raised $25 million in additional funding.<\/p>\n\n\n\n

Poppi\u2019s impressive growth was highlighted during its Super Bowl advertisement appearances, solidifying its status as a mainstream beverage. The brand has also gained support from celebrities like Jennifer Lopez, Billie Eilish, and Mila Kunis, further boosting its popularity.<\/p>\n\n\n\n

\n\n\n\n

Pepsi\u2019s Strategic Investments<\/h3>\n\n\n\n

Pepsi has been actively expanding its \u201cbetter-for-you\u201d product line. The acquisition of Poppi follows its $1.2 billion purchase of the snack brand Siete in January. This move aligns with Pepsi\u2019s broader strategy of catering to evolving consumer preferences for healthier, functional products.<\/p>\n\n\n\n

Despite the acquisition, Pepsi\u2019s stock saw a modest 1.9% increase on Monday, while the S&P 500 remains down by approximately 3.5% this year. Analysts remain optimistic about Pepsi\u2019s growth potential in the functional beverage market.<\/p>\n\n\n\n

\n\n\n\n

Conclusion<\/h3>\n\n\n\n

Pepsi\u2019s acquisition of Poppi is a testament to the growing demand for functional beverages. From a humble farmers\u2019 market favorite to a billion-dollar brand, Poppi\u2019s success story highlights the power of innovation and strategic partnerships. As Pepsi continues to expand its healthier product portfolio, consumers can expect more functional and flavorful options on store shelves.<\/p>\n\n\n\n

Image<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pepsi’s latest acquisition of Poppi for $1.7 billion is a strategic move to solidify its foothold in the functional soda market. Poppi, known for its prebiotic drinks, has grown exponentially, achieving $391 million in sales over the past year. Pepsi is paying a valuation of approximately 4.2 times Poppi\u2019s sales, demonstrating confidence in the brand’s […]<\/p>\n","protected":false},"author":30,"featured_media":1292178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[132,7303,3752],"class_list":["post-1292163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-pepsi","tag-poppi","tag-sharktank"],"acf":[],"yoast_head":"\nPepsi Ready To Pay 16,000 Crore For Beverage Startup Invested By Shark Tank - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/pepsi-ready-to-pay-16000-crore-for-beverage-startup-invested-by-shark-tank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi Ready To Pay 16,000 Crore For Beverage Startup Invested By Shark Tank - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Pepsi’s latest acquisition of Poppi for $1.7 billion is a strategic move to solidify its foothold in the functional soda market. 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