{"id":1292116,"date":"2025-03-17T10:25:55","date_gmt":"2025-03-17T04:55:55","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1292116"},"modified":"2025-03-17T10:28:24","modified_gmt":"2025-03-17T04:58:24","slug":"jiostar-can-remove-all-its-content-from-youtube-but-why","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/jiostar-can-remove-all-its-content-from-youtube-but-why\/","title":{"rendered":"Jiostar Can Remove All Its Content From Youtube: But Why?"},"content":{"rendered":"\n<p>JioStar, the newly formed media giant, is reportedly considering removing its entertainment content from YouTube in an effort to curb the migration of subscribers from traditional television to free online streaming. According to an <em>Economic Times<\/em> report citing sources, the move could take effect from May 1, though a final decision has yet to be made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-1024x671.png\" alt=\"Jiostar Can Remove All Its Content From Youtube: But Why?\" class=\"wp-image-1292133\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-1024x671.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-300x196.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-768x503.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-1536x1006.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-17-at-10.24.27\u202fAM-2048x1341.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>JioStar\u2019s Aggressive Push Towards Paid Streaming<\/strong><\/h3>\n\n\n\n<p>JioStar was formed through the mega-merger of Reliance Industries Ltd\u2019s (RIL) media business with <a href=\"https:\/\/inc42.com\/buzz\/jiostar-mulls-removing-content-from-youtube\/#:~:text=Media%20giant%20JioStar%20is%20reportedly,decision%20is%20not%20final%20yet.\">Viacom18 and The Walt Disney <\/a>Company\u2019s Indian operations. Last month, the company launched <strong>JioHotstar<\/strong>, a unified streaming platform combining content from JioCinema and Disney+ Hotstar.<\/p>\n\n\n\n<p>In a strategic shift, JioStar has moved a significant portion of its content, including sports, behind a paywall on JioHotstar. The company is also in discussions with <strong>Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi)<\/strong> to bundle JioHotstar subscriptions with their data plans ahead of the Indian Premier League (IPL) 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aiming for 1 Billion Viewers for IPL 2025<\/strong><\/h3>\n\n\n\n<p>JioStar is targeting a massive audience of <strong>over 1 billion<\/strong> across television and digital platforms for the upcoming IPL season. Last year, JioCinema recorded a staggering <strong>35,000 crore minutes of watch time<\/strong> during IPL 2024, with its reach surging by <strong>38% to 62 crore viewers<\/strong>.<\/p>\n\n\n\n<p>According to RIL\u2019s annual report for FY24:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disney+ Hotstar<\/strong> had <strong>35.5 million<\/strong> paid subscribers as of June 2024.<\/li>\n\n\n\n<li><strong>JioCinema<\/strong> became the fastest-growing subscription-based OTT platform, reaching <strong>16 million paid subscribers<\/strong> by September 2024.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Restructuring and Cost-Cutting Measures<\/strong><\/h3>\n\n\n\n<p>Since the merger, JioStar has been restructuring its business. The company recently initiated a <strong>layoff exercise to eliminate overlapping roles<\/strong>, which could impact around <strong>1,100 employees<\/strong> by June 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monetizing IPL with SME Advertising Packages<\/strong><\/h3>\n\n\n\n<p>Ahead of IPL 2025, <strong>JioHotstar is aggressively onboarding startups and SMEs for advertising opportunities<\/strong>, offering packages ranging from <strong>INR 15 lakh to INR 1.5 crore<\/strong>.<\/p>\n\n\n\n<p>As JioStar pivots toward a subscription-driven model, its decision to remove free content from YouTube and focus on paid streaming could significantly impact India\u2019s digital entertainment landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioStar, the newly formed media giant, is reportedly considering removing its entertainment content from YouTube in an effort to curb the migration of subscribers from traditional television to free online streaming. According to an Economic Times report citing sources, the move could take effect from May 1, though a final decision has yet to be [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1292133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[6527],"class_list":["post-1292116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-jiostar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jiostar Can Remove All Its Content From Youtube: But Why? - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/jiostar-can-remove-all-its-content-from-youtube-but-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jiostar Can Remove All Its Content From Youtube: But Why? - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"JioStar, the newly formed media giant, is reportedly considering removing its entertainment content from YouTube in an effort to curb the migration of subscribers from traditional television to free online streaming. 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