{"id":1291666,"date":"2025-03-07T08:10:25","date_gmt":"2025-03-07T02:40:25","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1291666"},"modified":"2025-03-07T08:12:39","modified_gmt":"2025-03-07T02:42:39","slug":"xiaomi-falls-to-7th-place-in-top-smartphone-brands-list-at-market-share-slips-to-12","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/xiaomi-falls-to-7th-place-in-top-smartphone-brands-list-at-market-share-slips-to-12\/","title":{"rendered":"Xiaomi Falls To 7th Place In Top Smartphone Brands List At Market Share Slips To 12%"},"content":{"rendered":"\n<p>Xiaomi, once the undisputed leader in India\u2019s smartphone market from 2017 to 2022, has now slipped to <strong>seventh place in January 2024<\/strong>, trailing behind Vivo, Samsung, Oppo, Apple, Realme, and Motorola, according to IDC. Excluding its sub-brand POCO, the brand is facing heavy losses, especially in the <strong>offline retail segment<\/strong>, where rivals like Vivo, Oppo, and Samsung dominate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/redmi-note-8-pro-video-expey-1024x451.png\" alt=\"Xiaomi Falls To 7th Place In Top Smartphone Brands List At Market Share Slips To 12%\" class=\"wp-image-1291678\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/redmi-note-8-pro-video-expey-1024x451.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/redmi-note-8-pro-video-expey-300x132.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/redmi-note-8-pro-video-expey-768x339.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/03\/redmi-note-8-pro-video-expey.png 1511w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Key Reasons Behind Xiaomi&#8217;s Fall<\/h3>\n\n\n\n<p>Analysts highlight multiple reasons for Xiaomi\u2019s drop in market share:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offline Struggles<\/strong>: Xiaomi faces difficulty competing with established offline players like Vivo and Samsung.<\/li>\n\n\n\n<li><strong>Inventory Pile-Up<\/strong>: Excess stock from previous months has hampered new sales.<\/li>\n\n\n\n<li><strong>Limited Launches<\/strong>: Fewer new smartphone releases in January reduced buyer interest.<\/li>\n\n\n\n<li><strong>Budget Focus<\/strong>: Heavy focus on low-cost models (\u20b910,000\u2013\u20b912,000) is proving ineffective as consumer preferences shift.<\/li>\n<\/ul>\n\n\n\n<p>Xiaomi\u2019s attempts to pivot towards the premium segment have also not delivered the desired results so far.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Identity Crisis Hurting the Brand<\/h3>\n\n\n\n<p>Experts like Ajay Sharma point out that Xiaomi is struggling with <strong>brand positioning<\/strong>. Once known as an <a href=\"https:\/\/www.moneycontrol.com\/technology\/the-fall-and-fall-of-xiaomi-slips-to-7-spot-amid-stiff-competition-offline-woes-article-12957902.html\">affordable<\/a>, mass-market brand, Xiaomi now seems to be <strong>pushing towards premium<\/strong> status, trying to emulate Apple \u2014 a strategy that may be confusing customers. Sharma suggests that only Samsung has successfully managed such a wide price range.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership Changes and Future Plans<\/h3>\n\n\n\n<p>Amid this turmoil, Xiaomi has seen <strong>frequent leadership changes<\/strong>, including the resignation of its president and the appointment of new senior executives from Samsung India. Xiaomi is now focusing on a <strong>&#8220;Smartphone + IoT&#8221; strategy for 2025<\/strong>, planning to expand into smart home products while aiming to regain its footing in the premium smartphone category.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Legal Troubles and POCO Disputes<\/h3>\n\n\n\n<p>Xiaomi is also battling investigations for alleged <strong>foreign exchange violations<\/strong> and faces disputes involving its sub-brand <strong>POCO<\/strong>, which is accused by offline retailers of engaging in <strong>anti-competitive practices<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Xiaomi, once the undisputed leader in India\u2019s smartphone market from 2017 to 2022, has now slipped to seventh place in January 2024, trailing behind Vivo, Samsung, Oppo, Apple, Realme, and Motorola, according to IDC. Excluding its sub-brand POCO, the brand is facing heavy losses, especially in the offline retail segment, where rivals like Vivo, Oppo, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1291678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[285],"class_list":["post-1291666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-xiaomi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xiaomi Falls To 7th Place In Top Smartphone Brands List At Market Share Slips To 12% - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/xiaomi-falls-to-7th-place-in-top-smartphone-brands-list-at-market-share-slips-to-12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi Falls To 7th Place In Top Smartphone Brands List At Market Share Slips To 12% - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Xiaomi, once the undisputed leader in India\u2019s smartphone market from 2017 to 2022, has now slipped to seventh place in January 2024, trailing behind Vivo, Samsung, Oppo, Apple, Realme, and Motorola, according to IDC. 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