{"id":1290842,"date":"2025-02-14T12:24:29","date_gmt":"2025-02-14T06:54:29","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1290842"},"modified":"2025-02-14T12:25:01","modified_gmt":"2025-02-14T06:55:01","slug":"reliance-can-ask-cricket-fans-to-pay-rs-149-for-watching-ipl-matches","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/reliance-can-ask-cricket-fans-to-pay-rs-149-for-watching-ipl-matches\/","title":{"rendered":"Reliance Can Ask Cricket Fans To Pay Rs 149 For Watching IPL Matches"},"content":{"rendered":"\n<p>The <strong>Reliance-Disney joint venture<\/strong> is making a significant change to its <strong>IPL (Indian Premier League)<\/strong> streaming strategy by moving from a <strong>completely free access model<\/strong> to a <strong>hybrid subscription model<\/strong>. This new approach will allow fans to enjoy the IPL matches for free initially, but as viewers continue to engage with the platform, they will need to subscribe to continue watching. This strategy aims to build a loyal subscriber base by encouraging viewers to commit to the platform after they\u2019ve grown accustomed to the content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Untitled-design-23-1.jpg\" alt=\"Reliance Can Ask Cricket Fans To Pay Rs 149 For Watching IPL Matches\" class=\"wp-image-1290843\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Untitled-design-23-1.jpg 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Untitled-design-23-1-300x140.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Untitled-design-23-1-768x357.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>New Streaming App and Affordable Pricing<\/strong><\/h3>\n\n\n\n<p>As part of this shift, the joint venture is considering launching a <strong>rebranded streaming app<\/strong>, possibly priced at \u20b9149 (around $2), which would provide an <strong>affordable entry point<\/strong> for fans who want to continue watching IPL and <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/media\/entertainment\/media\/reliance-disney-to-stop-completely-free-ipl-streaming-sources\/articleshow\/118221048.cms?from=mdr\">other content<\/a>. This price point is designed to make the transition from free to paid viewing as seamless and cost-effective as possible for the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategic Reasons Behind the Shift<\/strong><\/h3>\n\n\n\n<p>The shift away from <strong>free IPL streaming<\/strong> on <strong>Jio Cinema<\/strong> is primarily driven by <strong>Disney+ Hotstar\u2019s superior streaming capabilities<\/strong> and its ability to manage <strong>targeted advertising<\/strong> effectively. Hotstar&#8217;s <strong>advanced streaming technology<\/strong> has been a key factor in this decision. The <strong>target date<\/strong> for the complete transition of sports content, including IPL, from Jio Cinema to Disney+ Hotstar is set for <strong>January 2025<\/strong>. This move aligns with Hotstar&#8217;s record viewership achievements, such as during the <strong>ODI Cricket World Cup final<\/strong>, where it attracted <strong>59 million viewers<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Importance of IPL to the Joint Venture<\/strong><\/h3>\n\n\n\n<p>The <strong>Indian Premier League (IPL)<\/strong> is one of the most valuable cricket tournaments in the world, with an estimated <strong>brand value of $12 billion<\/strong>. The <strong>2024 IPL season<\/strong> alone garnered <strong>620 million viewers<\/strong> in India, along with a substantial global audience. Given the IPL\u2019s massive viewership, the joint venture aims to leverage its <strong>streaming infrastructure<\/strong> to maximize revenue while maintaining a premium, high-quality experience for fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disney\u2019s Stock Outlook Remains Strong<\/strong><\/h3>\n\n\n\n<p>Despite the changes in IPL\u2019s streaming strategy, <strong>Disney\u2019s stock remains robust<\/strong> with a <strong>&#8220;Strong Buy&#8221;<\/strong> rating and a <strong>price target of $128.04<\/strong>, suggesting a potential upside of nearly <strong>17%<\/strong>. The transition to the hybrid model and the rebranding of the streaming platform are expected to positively impact Disney\u2019s long-term growth and financial outlook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h3>\n\n\n\n<p>As the <strong>Reliance-Disney joint venture<\/strong> shifts towards a hybrid model, the IPL streaming experience will change, but the long-term goal is clear: converting free viewers into subscribers while maintaining a competitive edge with <strong>advanced streaming capabilities<\/strong>. With the backing of Disney+ Hotstar\u2019s infrastructure, the future of IPL and other sports content streaming looks set to offer both fans and investors exciting prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Reliance-Disney joint venture is making a significant change to its IPL (Indian Premier League) streaming strategy by moving from a completely free access model to a hybrid subscription model. This new approach will allow fans to enjoy the IPL matches for free initially, but as viewers continue to engage with the platform, they will [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1493],"class_list":["post-1290842","post","type-post","status-publish","format-standard","hentry","category-business","tag-ipl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reliance Can Ask Cricket Fans To Pay Rs 149 For Watching IPL Matches - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/reliance-can-ask-cricket-fans-to-pay-rs-149-for-watching-ipl-matches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reliance Can Ask Cricket Fans To Pay Rs 149 For Watching IPL Matches - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The Reliance-Disney joint venture is making a significant change to its IPL (Indian Premier League) streaming strategy by moving from a completely free access model to a hybrid subscription model. 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